Latest Articles in News

UK jails driver for smuggling cocaine in shipment of Kim Kardashian underwear

London - A Polish driver was jailed for smuggling cocaine worth more than £7 million ($9.3 million) hidden in a lorry transporting Kim Kardashian's Skims underwear, UK police said Monday. He was caught smuggling 90 kg of cocaine in the lining of the doors of the lorry, which was carrying 28 pallets of clothing belonging to Kardashian's shapewear...

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Business

Xero Shoes targets international expansion with new distribution deals

American minimalist footwear brand Xero Shoes, which specialises in barefoot-style shoes, sandals, and boots designed to let feet bend, flex, and move naturally, has doubled its global distribution network, adding five new international partners to target international growth. Founded in 2009 by Steven Sashen and Lena Phoenix, Xero Shoes has...

Fashion

Wrangler launch eyewear with FGX International partnership

FGX International, an EssilorLuxottica company known for its non-prescription reading glasses, sunglasses, and optical frames, has signed a licensing deal with Wrangler to launch an eyewear range inspired by rodeo fashion and the American denim brand’s heritage. In a statement, Wrangler said the move would see the brand expanding its lifestyle...

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Lululemon board defends strategic turnaround plan amidst growth deceleration

US athletic apparel company Lululemon Athletica Inc. has filed definitive proxy materials with the Securities and Exchange Commission in connection with its upcoming annual meeting of shareholders scheduled for June 25, 2026. In an accompanying letter mailed to investors, the board of directors defended its strategic turnaround plan and strongly...

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Fashion

World Cup 2026: Counterfeit vs. official, the growing challenge of identifying fake football shirts

Paris - The official shirt for 110 euros or the counterfeit for ten times less? With the 2026 World Cup approaching, the continuous rise in shirt prices is pushing many fans towards a parallel market of ultra-realistic replicas, which is controlled by criminal networks. "It is almost impossible to tell the difference between the two," a member...

Fairs

New rules of influence: key takeaways for fashion from Milan Design Week 2026

Milan Design Week concluded at the end of April, giving experts time to analyse the impact of this pivotal edition. According to a recent report by PR agency Karla Otto, the experiential strategies of fashion houses have clearly shifted. The focus is no longer on installations designed solely for fleeting buzz, but on valuing the creative...

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Business|marketing

Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...

Retail

French retail chain Minelli starts liquidation sale ahead of its permanent closure

Paris - “Liquidation -60 percent”: hastily put up on Wednesday morning, small posters in the window set the tone. As another victim of the ready-to-wear crisis, French shoe retailer Minelli will permanently close its doors after May 30. The brand's shops, which entered receivership in March for the second time in three years, will remain open...

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Fashion brand Mexx returns to DACH market

Mexx is returning to the DACH market under a new sales agency. The Dutch fashion brand is back in the German market. The Brandatory agency in Munich is responsible for distribution in Germany, Austria and Switzerland. The spring/summer season also marks a reorientation of the brand under the concept of a “Casual Casual Attitude”. The...

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New LCA details environmental impact of US cotton production

A new life cycle assessment (LCA) of US cotton fibre production has been released, providing updated data on environmental impacts across the early stages of the cotton supply chain. The study was commissioned by Cotton Incorporated and independently reviewed in line with ISO standards. It assesses cradle-to-gate impacts based on primary...

Retail

Pretty Ballerinas strengthens its Asian presence with its fourth store in Japan

Madrid – The Mascaró Group continues to drive the growth and international consolidation of Pretty Ballerinas, its brand specialising in ballet flats, with the opening of a new store in Japan. This is one of the Spanish company's main markets in the entire Asian region, where it now operates a total of four points of sale. Located on the third...

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Shein reportedly acquiring Everlane in 100 million dollar deal

Online fast fashion giant Shein is set to acquire US apparel brand Everlane from majority owner L Catterton in a deal valuing the retailer at approximately 100 million dollars, according to a report by Puck News published on Sunday, citing sources familiar with the transaction. Reuters also reported the development, citing the Puck News article....