When every brand wants the same face, who stands out?
What do DKNY, Skylrk, Rhode, Saint Laurent, Mango, Skims, Gap and Adanola have in common? In 2026, they all worked with Hailey Bieber. Launchmetrics’ latest Yearbook brings those partnerships together, offering a starting point for a question facing fashion marketers: when brands share the same famous face, how does each make the partnership its...
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