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Shein overtakes Zara as most popular fashion brand of 2022

Fast fashion e-tailer Shein has topped a new ranking by money.co.uk as the most popular fashion brand in almost every country in the world. As a new entry to the list, the controversial contender overtook Zara for the top spot, according to data collected by the financial advisory firm over the course of the last 12 months. The research revealed...

Dec 2, 2022