Podcast: Uniqlo's expansion strategy for growth in the USA and beyond
In this episode, host Danny Parisi sits down with Nico Cessot, Head of Marketing North America at Uniqlo, to break down the Japanese retailer’s aggressive brick-and-mortar and digital scaling strategy across the U.S. Cessot outlines how Uniqlo balances its low-SKU, high-volume "LifeWear" basic model with localized marketing campaigns and...
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