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Victoria’s Secret raises FY guidance as Q3 outperforms

Lingerie giant Victoria’s Secret is remaining on course with CEO Hillary Super’s ‘Path to Potential’ strategy, driving outperformance in the third quarter and improving guidance for the full year. For the quarter ended November 1, 2025, the company posted a net sales increase of 9 percent versus the same period last year, amounting to 1.472...

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Burberry strengthens executive team with key appointments

Burberry has announced the appointments of Matteo Calonaci as chief operating and supply chain officer and Johnattan Leon as chief customer officer, effective immediately. Both executives will join the executive committee and report directly to CEO Joshua Schulman. Calonaci, previously senior vice president of strategy and transformation, will...

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Superdry plots Argentina launch with new franchisee

British fashion retailer Superdry is plotting an expansion into Argentina through a new franchise partnership with Tango Fabric. The company confirmed the launch of a dedicated regional e-commerce platform for the market, and said it was planning to open five stores in the capital, Buenos Aires. The first, a flagship site, is targeted to open...

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Gant appoints Fredrik Malm as CEO

Gant has appointed Fredrik Malm as its chief executive officer (CEO), the American sportswear brand announced on Friday. Malm will take up the position effective December 1, 2025. He succeeds Patrik Söderström, who has led the brand, part of the Swiss fashion company MF Brands Group, for the past six years. “It is an honour to take on this role...

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Cocoon elevates rental offering with MyWardrobe HQ and More Luxury Club

London-based rental platform Cocoon is elevating its offering, merging that of MyWardrobe HQ and More Luxury Club into its operations. By combining the businesses, Cocoon is building on efforts to position itself as a “definitive category leader” in circular luxury. As part of the process, MyWardrobe HQ’s chief executive officer, Coco Baraer...

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Adidas secures win in investor case over Ye partnership fallout

Sportswear giant Adidas has secured a legal victory in a securities case linked to its prior partnership with Ye – formerly Kanye West. The US Court of Appeals in San Francisco affirmed a district court’s dismissal of claims brought by shareholder HRSA-ILA Funds, according to a court filing. The lawsuit alleged that Adidas had misled investors...

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Fashion

From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026

While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...

Retail

In pictures: G-Star introduces new store concept

Denim brand G-Star has debuted a new store concept in Ghent. The brand calls the new concept “a modern canvas for premium denim”, according to a company statement. The brand describes the store as “functional, architectural, artistic and anchored in denim expertise”. Inspiration was drawn from the G-Star headquarters in Amsterdam. The space...

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Office Christmas party in 2025: time for a grown-up upgrade

Remember the old-fashioned office Christmas party? Glittery dresses were already askew early in the evening and tacky Christmas jumpers suddenly became too hot. Prosecco flowed freely and a champagne tower teetered, threatening to collapse at any moment. The next morning brought a pounding headache, memory gaps, and a voicemail from your boss...

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BasicNet acquires the Sundek brand

BasicNet continues its acquisition spree, adding Sundek to the Turin-based company's brand portfolio. As previously reported by FashionUnited, negotiations between the Turin-based group and the Californian swimwear brand continued into the autumn, following denials last spring. Today, the agreement was signed and announced for the acquisition of...

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Fashion

New timeline, larger collective: NY Fashion Tech Lab revises model for upcoming edition

NY Fashion Tech Lab is updating its offering for 2026. The non-profit, founded in 2014 by Springboard Enterprises and specialising in platforming women-led B2B fashion technology startups, is stepping into the new year with a revitalised structure, ushering in evolution to adapt to needs of the industry. While the organisation’s mission is to...

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Influencers as KPIs: In 2026, brands will demand marketing, not promises

Influencer marketing in Europe is currently in a consolidation phase. According to the latest report from Kolsquare, the sector has moved beyond its experimental stage and has now become a fundamental tool in marketing strategy. Today, companies no longer collaborate with content creators merely to “be present” on social media; they now seek...