10 Corso Como news and archive

When space becomes spectacle: The age of inflated experiences

There’s something deliciously mischievous about oversized, larger-than-life forms in brand experience. They are too large to ignore, too playful to behave, and too theatrical to be mistaken for background noise. In a time where we are questioning everything we see, the most persuasive answer from brands might be the most analogue one of all:...

Fairs|Interview

Fusing commerce and culture: CIFF and 10 Corso Como partner for cultural exchange

CIFF kicked off its 66th edition today with the opening of a collaborative space alongside Italian luxury retailer, 10 Corso Como. The partnership, the first of its kind between the Danish fashion fair and an international retailer, marks the beginning of broader cultural cooperation between the duo. At the launch, CIFF director Sofie Dolva...

Featured

Fairs

CIFF’s 66th edition underscores collaboration and creativity

The 66th edition of the Copenhagen International Fashion Fair (CIFF) is almost upon us, and with it comes the fifth volume in its CIFF City series, this time a reimagining of the supermarket. The concept, dubbed ‘CIFF Super’, intends to transform commerce into culture, bringing a B2B twist to an environment that is a familiar part of everyday...

Featured

Retail|CEO INTERVIEW

10 Corso Como: “Our goal is to open up to six more stores”

Despite the difficult market environment, ‘10 Corso Como’ is in a positive mood and the year is even exceeding expectations. The company has achieved double-digit growth since the beginning of September. Further locations in Europe and Asia are now planned to establish the concept store, which is one of the first of its kind, as an international...

Member

Retail|Exclusive

10 Corso Como plans five new stores in the coming years

The Italian concept store 10 Corso Como is planning five to six new stores in the coming years. After opening two of its own stores in Seoul and shop-in-shops at Lodenfrey in Munich and Printemps in Paris, the company wants to expand further, CEO Gianluca Borghi explained in an exclusive interview . Another sales area is to be created in the...

Retail

10 Corso Como to close Shanghai store

10 Corso Como is packing its bags and leaving China, WWD reports. The Italian concept store is set to close its retail space in Shanghai at the end of May because its partner in the country, Trendy Group, no longer wants to renew the license of the 10 Corso Como brand and the lease of the five-story building where the store is located since...

Member

Retail

In pictures: 10 Corso Como New York

Iconic Italian concept store 10 Corso Como opened last week in New York. Like all other 10 Corso Como shops around the world (the company also operates retail spaces in Seoul, Shanghai, Beijing and Tokyo), the New York store was designed by Kris Ruhs and offers a selection of products in the fashion, food, art and design categories, curated by...

Member

Fashion

10 Corso Como launches sunglasses and watches with Belgian brand Komono

Iconic Milanese concept store 10 Corso Como and Belgian accessories brand Komono have partnered up for a limited-edition capsule collection. Kris Ruhs, the American artist responsible for the décor of all 10 Corso Como shops around the world, has designed three sunglasses and two watches for Komono. The sunglasses are already available at the 10...

FeaturedMember

Retail|IN DEPTH

Store, café or art gallery? The rise and rise of the concept store

These aren’t easy times for brick and mortar fashion retailers. As e-commerce grows and consumer behavior changes, the US has seen over 7,000 store closings in 2017. Investment bank Credit Suisse even predicts 25 percent of American shopping malls to close by 2022. The UK is no different, with an average of 16 high street stores closing every...