24 Sevres news and archive

Looking to accelerate international expansion, 24 Sèvres changes its name to 24S

LVMH-owned luxury marketplace 24 Sèvres has renamed itself 24S to capitalize on the strong international growth it’s been seeing in recent times. Additionally, its website, now redirected to 24S.com, will soon be available in more languages thanks to new staff members hired in New York, Miami and Hong Kong. “We have seen tremendous organic...

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Fashion

LVMH limits Céline online sales to own platform 24 Sèvres

LVMH's digital platform 24 Sèvres will be "the first and only e-commerce multi-brand to sell Céline". The news comes as the French fashion house is being transformed behind the scenes under new Creative Director Hedi Slimane. Céline's former Creative Director, Phoebe Philo, famously thought it 'not chic' to sell online, driving customers to come...

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Retail

LVMH to start new e-commerce site '24 Sevres'

After weeks of speculation about LVMH's top secret project, the veil of silence has finally been lifted and the French luxury conglomerate confirmed yesterday that it will launch its new multi-brand e-commerce website '24 Sèvres' on June 6. The new boutique shopping site is a foray into multi-brand luxury e-commerce with much at stake. On 6th...