A.P.C news and archive

A.P.C. enters beauty category with new "Self Care" range

French lifestyle brand A.P.C. is venturing into the realm of beauty with the introduction of its inaugural skincare line, "Self Care." The collection comprises six crafted products, each featuring orange blossom as a key ingredient, a botanical element revered in both perfumery and culinary arts since ancient times. Reflecting A.P.C.'s...

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Business

L Catterton acquires majority stake in A.P.C.

Private equity firm L Catterton has acquired a majority stake in French casualwear brand A.P.C. The LVMH-backed fund will propel A.P.C.’s international growth, which is current sold in over 70 countries and sees 80 percent of its turnover generated from regions outside France. Best known for its clean styling, denim and leather goods, A.P.C.,...

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Fashion

Persol launches first collaboration in 50 years with A.P.C.

Persol is teaming up with French fashion brand A.P.C. for the Spring/Summer 2020 season. According to an announcement from the Italian luxury eyewear label, this is its first collaboration in half a century. Together, Persol and A.P.C. created three color variants on the eyewear brand’s iconic 649 model, which was originally designed in 1957 for...