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Retail

Abercrombie & Fitch launches campaign to reintroduce itself to consumers

Global retailer Abercrombie & Fitch has turned to its employees to share their new experiences in a new brand activation aimed at “officially reintroducing” the retailer to its customers. The campaign, called ‘Abercrombie Today,’ aims to renew the retailer’s commitment to inclusivity by creating a sense of belonging by reaffirming its brand...

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RetailFeatured

Abercrombie says Goodbye to in-store Abs and over-‘Sexualised Marketing’

In spite of the saying ‘sex sells’, US fashion retailer Abercrombie & Fitch Co. has decided to turn over a new leaf in its battle against declining sales and is saying goodbye to the shirtless in-store models with perfect six packs it was once famed for. A&F axes store policies dictating employees levels attractiveness The teen fashion retailer,...

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