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Abercrombie & Fitch launches campaign to reintroduce itself to consumers

Global retailer Abercrombie & Fitch has turned to its employees to share their new experiences in a new brand activation aimed at “officially reintroducing” the retailer to its customers. The campaign, called ‘Abercrombie Today,’ aims to renew the retailer’s commitment to inclusivity by creating a sense of belonging by reaffirming its brand...