Abercrombie & Fitch news and archive

Abercrombie & Fitch and Sperry announce heritage collaboration

US retail group Abercrombie & Fitch, has confirmed a global partnership with American footwear brand Sperry. The collaboration marks a renewal of a commercial relationship that first began in the 1930s, when the retailer served as a premier outdoor outfitter. The Sperry x Abercrombie collection features a range of apparel and footwear inspired...

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US court allows deceptive pricing claims against Hollister to proceed

A US district court has denied attempts by Abercrombie & Fitch, operating as Hollister, to compel arbitration in a consumer lawsuit alleging deceptive pricing practices, allowing the case to move forward as a potential class action. The lawsuit, filed with the US District Court of the Southern District of California, centres on claims that...

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Abercrombie & Fitch to open debut Northern Ireland store

Abercrombie & Fitch is set to make its Northern Ireland debut later this year, marking a continued expansion of its UK retail footprint. The brand will open a new store in Belfast’s Victoria Square, bringing its womenswear and menswear collections to the physical market for the first time. The space will reflect Abercrombie & Fitch’s updated...

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Abercrombie & Fitch reports lower profit despite record sales

US apparel group Abercrombie & Fitch Co. set a new sales record in the 2025/26 financial year as expected. Its profit, however, fell short of the previous year's level. The company forecasted a further increase in sales for the current year on Wednesday. Hollister brand remains growth driver In the most recent financial year, which ended on...

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Abercrombie & Fitch expands Kids range with debut Baby & Toddler collection

Abercrombie Kids, the children’s offering of apparel from Abercrombie & Fitch, has expanded its size offering through the newly launched baby and toddler collection. The launch of the new Spring/Summer 2026 collection sees the brand make its debut expansion into the baby and toddler apparel segment, with sizes ranging from newborn to 5T....

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Is the NFL Super Bowl evolving into a fashion week?

The National Football League’s annual Super Bowl is no longer just a championship football game; its upcoming showdown between the Seattle Seahawks and the New England Patriots in San Francisco sees the NFL deepening its ties to fashion with a series of fashion shows, designer collaborations, and retail activations. Highlights include American...

Fashion

Abercrombie & Fitch unveils limited-edition Super Bowl LX collection

Abercrombie & Fitch has revealed its limited-edition Super Bowl LX collection, ahead of the big game on February 8. The complete collection includes six styles for women, men, children, and babies/toddlers, including sweatshirts and t-shirts, retailing between 45 and 150 dollars. One style from the Super Bowl LX collection, a men’s Super Bowl...

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Abercrombie & Fitch projects record sales amid revised 2025 outlook

Abercrombie & Fitch Co. has issued an updated business outlook for the fourth quarter and full fiscal year of 2025, signaling a period of record-breaking performance balanced by evolving trade challenges. Chief executive officer Fran Horowitz reported that the company maintained a strong "on offense" strategy throughout the holiday season,...

Fashion

Abercrombie & Fitch launches new capsule collection with Olivia Culpo

Abercrombie & Fitch (A&F) has launched a limited-edition capsule collection with actress, entrepreneur, and wife of San Francisco 49ers running back Christian McCaffrey, Olivia Culpo. Part of the US retailer’s push to blend fan-style with a more fashion-forward approach, the capsule collection is featured in its newest female-led campaign, “In...

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Abercrombie & Fitch achieves record sales in Q3 2025, narrows FY outlook

Abercrombie & Fitch Co. reported strong sales growth in the third quarter of fiscal 2025, driven by the Hollister brand's performance. The company is narrowing its full-year outlook, expecting continued growth and profitability. For the third quarter ended November 1, 2025, net sales reached a record 1.3 billion dollar, a 7 percent increase...

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Abercrombie & Fitch to open new distribution centre in Ohio

US lifestyle retailer Abercrombie & Fitch (A&F) is set to open a new distribution centre in Ohio as part of an expanded partnership with supply chain and logistics firm Bleckmann. Set to open in the summer of 2026 in Columbus, the new facility builds on A&F’s long-term growth strategy, strengthening its fulfillment capabilities in the North...

Fashion

Hollister partners with Crocs for limited-edition collection

American teen retailer Hollister has partnered with footwear brand Crocs to create a limited-edition, collaborative collection for fall. The Hollister x Crocs Dream Drop collection features matching Hollister fleece sets and Crocs’ signature clog for men and women. The women’s option includes a set made from Hollister Feel Good fabric in lilac...