Abercrombie & Fitch news and archive

Abercrombie & Fitch become official fashion partner of the Dallas Cowboys & Dallas Cowboys Cheerleaders

Abercrombie & Fitch has signed a new multi-year partnership with the Dallas Cowboys and the Dallas Cowboys Cheerleaders, becoming the official fashion partner for the American football team and cheerleading squad. The first partnership of its kind between Abercrombie & Fitch and the National Football League, the news comes just days after the...

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Abercrombie & Fitch: Young Hollister clientele ensures record revenue

Abercrombie & Fitch Co. exceeded expectations in the second quarter of the 2025/26 financial year, achieving another record revenue. The US-based apparel provider increased its revenue by 7 percent year-on-year to 1.2 billion dollars. This made the quarter, which ended on August 2, the eleventh consecutive quarter of growth for the company,...

Fashion

Abercrombie & Fitch named NFL fashion partner

US retailer Abercrombie & Fitch has been named as the official fashion partner of the National Football League (NFL). The multi-year agreement will see the brand carry out athlete-led campaigns and offer a series of player-designed apparel to build on its lifestyle assortment. In a release, Abercrombie said it intended to “blur the line between...

Fashion

Abercrombie & Fitch signs partnership with NFL linebacker TJ Watt for YPB activewear

Abercrombie & Fitch has signed a multi-season athletic partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. Marking the retailer’s first-ever athletic partnership, the deal sees TJ Watt and his wife, Dani Watt, co-design a collection for Abercrombie’s activewear brand, Your Personal...

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Despite record sales in first quarter, Abercrombie & Fitch lowers profit forecast

The US clothing company Abercrombie & Fitch Co. was able to significantly increase its sales in the first quarter of the 2025/26 financial year, but had to accept a drop in profits. Although the current figures, which the company presented on Wednesday, exceeded expectations, the management lowered its earnings forecasts for the year as a whole....

Retail|In Pictures

Abercrombie & Fitch opens debut store in Williamsburg, Brooklyn

Abercrombie & Fitch has opened its first store in Williamsburg, Brooklyn. Located at 95 North 6th Street, the new store features the brand's complete women's and men's collections and activewear range, Your Personal Best (YPB). Spanning 6,000 plus square feet across two floors, Abercrombie & Fitch will also offer an exclusive vintage capsule...

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Abercrombie and Fitch reports strong Q4, slower growth ahead

Despite apparel retailer Abercrombie & Fitch reporting a strong fourth quarter with net sales growth of 9 percent to 1.58 billion dollars, comparable sales growth of 14 percent, and earnings per share of 3.57 dollars, the company's 2025 outlook signals a deceleration in growth. The company has projected net sales growth of 3 percent to 5...

Retail|In Pictures

In Pictures: A look into Abercrombie & Fitch’s new Oxford Street and Covent Garden stores

Abercrombie & Fitch has unveiled two new stores in London, located in the central shopping destinations of Oxford Street and Covent Garden. The sites house what the brand says are "updated, engaging spaces integrated with omnichannel shopping capabilities”, bringing together both digital and physical features. A new distinct addition to the...

Retail

Abercrombie & Fitch open doors to London flagships as high street revival gains pace

Abercrombie & Fitch, the American retailer once synonymous with preppy youth culture, on Friday opened its doors to two new stores in London’s prime shopping districts. The locations, on Oxford Street and in Covent Garden, mark a significant expansion for the brand as it capitalises on renewed consumer appetite for physical retail experiences....

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Abercrombie & Fitch ups sales outlook

Abercrombie & Fitch expects to complete the year with net sales growth around 15 percent, as well as a strong operating margin around 15 percent. The company previously expected sales to rise between 14 percent and 15 percent for the period. Last year, the company’s holiday sales were up by 21 percent compared with the year prior to that, while...

Retail

Abercrombie & Fitch expands London footprint with flagship stores

Abercrombie & Fitch, the American fashion retailer, is set to strengthen its presence in London's prime retail landscape with two strategic openings at the end of January 2025. The NYSE-listed company's expansion includes locations at 325 Oxford Street and 132 Long Acre in Covent Garden, positioning the brand at two of London's most coveted...

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Abercrombie & Fitch to Enter India

American retail group Abercrombie & Fitch is entering India through a multi-year franchise partnership with Myntra Jabong India Private, Ltd. to expand the global reach of its brands in the country. In a statement, Abercrombie & Fitch said that Myntra’s business-to-business wholesale entity, Myntra Jabong, will develop the Abercrombie & Fitch...