Activewear news and archive

Abercrombie & Fitch signs partnership with NFL linebacker TJ Watt for YPB activewear

Abercrombie & Fitch has signed a multi-season athletic partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. Marking the retailer’s first-ever athletic partnership, the deal sees TJ Watt and his wife, Dani Watt, co-design a collection for Abercrombie’s activewear brand, Your Personal...

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Business

Ten Thousand receives investment from Forza Capital

New York City-based men’s activewear brand Ten Thousand, which has become known for its performance-driven apparel tested by elite athletes, has secured additional investment from Forza Capital, the credit division of Forza Holdings. Forza took part in the Series B funding round in Ten Thousand to position the brand to “lead the premium men's...

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Business

Adanola secures investment from Story3 Capital Partners

British women’s athleisure brand Adanola is looking to drive growth and expansion in the US after receiving a “significant” minority investment from Los Angeles-based private equity firm Story3 Capital Partners. Adanola, founded by Hyrum Cook in 2015, said the new strategic partnership marks an “important milestone” in its ongoing expansion...

Retail

Beyond Yoga launches new brand platform as it expands into a new product category

Los Angeles-based premium active lifestyle brand Beyond Yoga has launched a new brand platform and product category as it enters into its next stage of growth. The new brand platform, Seek Beyond, is a comprehensive system that connects retail, marketing, product, and community storytelling together. To mark the platform’s launch, Beyond Yoga...

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Retail

NikeSkims promised disruption, but where is the collection?

In an industry perpetually hunting for its next blockbuster collaboration, few partnerships have generated as much noise, and anticipation, as NikeSkims, the joint venture between sportswear behemoth Nike and Kim Kardashian’s billion-dollar shapewear label, Skims. But despite a bold promise made in February to “disrupt the global fitness and...

Fashion |In Pictures

New premium activewear brand Seissense launches in the UK

Seissense, pronounced “Sea Sense,” is a new premium activewear brand looking to disrupt the competitive market with its performance wear built on innovation, sustainability, and philanthropy. The challenge brand has been two years in the making and launches with a comprehensive collection for men and women, featuring more than 50 pieces,...

Retail|Interview

Tala opens debut store on London’s Carnaby Street

British activewear brand Tala, founded by influencer Grace Beverley, opened its first permanent brick-and-mortar store on London's Carnaby Street on May 24, to act as an extension of the brand’s online and social media presence. “This store is the greatest reflection of the brand that we’ve created to date, aesthetically and in a visual...

People

Tala names new commercial director to scale growth

British activewear brand Tala, founded by influencer Grace Beverley, has appointed Rapha’s Darren Read as its new commercial director as the brand looks to scale “to the next level”. The appointment follows the recent announcement of Tala opening its first retail store on Carnaby Street in London this spring and the 5-million-pound investment...

Fashion |In Pictures

Primark relaunches performance category

Value fashion and lifestyle retailer Primark has relaunched its performance category with its biggest-ever collection across men's, women's and kids to meet customer demand. The 150-piece performance collection features the latest product technical innovations, including four-way stretch, sweat-wicking, breathable fabrics and shower-resistant...

Fashion

HanesBrands expands activewear category with Hanes Moves

Apparel manufacturer HanesBrands has set about reestablishing itself in the activewear category with a new collection dubbed ‘Hanes Moves’. The line, focused on performance and comfort, offers pieces for women, men and children. Hanes Moves already began slowly rolling out in 2024, however, those behind the brand said this will continue into the...

Fashion

Garage launches debut activewear collection

Garage has launched its first-ever activewear collection, 'Active,’' as the Canadian women's wear brand expands its 'Off-Duty' category. The debut activewear collection includes 15 new styles made from breathable fabric with four-way stretch and designed for physical activities. Pieces in the new 'Active' collection include a sculpt zip-up...

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Business

Tala raises 5 million pounds to support international expansion

British activewear brand Tala, founded by influencer Grace Beverley, has secured five million pounds in a funding round led by London-based venture capital trust Pembroke VCT, one of the early backers of womenswear brand Me+Em. Pembroke VCT, founded by Andrew Wolfson, focuses on backing early-stage businesses with innovative founders and...