Adidas news and archive

Adidas raises profit forecast after record sales

Sportswear manufacturer Adidas has become more optimistic for the year following surprisingly strong summer trading. Adidas raises forecast Operating profit is now expected to reach around two billion euros, instead of 1.7 to 1.8 billion euros, as the Dax-listed company announced in Herzogenaurach. Adidas cited better-than-expected business and...

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Puma share price boosted by Adidas merger speculation

Puma's shares, which have struggled this year, received a further boost on Tuesday from speculation about a possible merger with Adidas. The shares had already gained some ground the previous day after an investor suggested a merger in an interview on Friday. Now the debate has widened. Puma's share price rose by 4.2 percent, reaching its...

Fashion

Adidas launches limited edition superstar sneaker with Hibbett

Athletic apparel retailer Hibbett has partnered with sportswear giant Adidas to create a special, limited edition of Adidas’ iconic sneaker, superstar. The “State Fair” superstar is said to be inspired by “the flavors, vibe, and spirit” of the State Fair of Texas. The result of a collaboration between employees of the two brands, they sought to...

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Adidas and Puma shares defy Lululemon disappointment

Looming high share losses at competitor Lululemon did not affect Adidas and Puma on Friday. While Adidas shares ended up 0.8 percent higher after a subdued start, Puma's share price was moderately above breakeven, at 0.4 percent. Meanwhile, Lululemon's share price was heading for a 17 percent slump in pre-market US trading due to a disappointing...

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Video: Adidas x Asos collection reinterpreted heritage for modern style

ASOS's design team reinterprets adidas' heritage for the modern ASOS customer. The collection features adidas stripes on summer separates in burgundy and neutrals with blue and green accents. Tracksuit sets, tops, and shorts are updated with crochet knits and bold graphics, designed to be paired with adidas trainers.

Fashion

Adidas apologizes to Mexican artisans for sandal design

Sportswear giant Adidas apologized to an Indigenous community in Mexico Thursday for using their traditional sandals as inspiration for a new design, after an outcry by officials and President Claudia Sheinbaum. Local authorities had complained that the Oaxaca Slip-On sandals were a "reinterpreted" model of huarache sandals, particularly one...

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Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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Mexico seeks compensation from Adidas in cultural appropriation row

Mexico's government said Friday it was seeking compensation from Adidas, which is accused of cultural appropriation for bringing out sandals resembling traditional design from the southern state of Oaxaca. The Oaxaca Slip-On sandals were created by US fashion designer Willy Chavarria, who has Mexican heritage, but drew pushback from officials in...

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US fashion industry faces historic price surge following reciprocal tariffs

The retail landscape in the United States underwent a dramatic shift on August 7 as the most comprehensive tariff increases since the 1930s took effect. Thursday saw the reciprocal tariffs come into effect under the Trump administration after months of delays, with most imports into the country being hit with a baseline 10 percent duty. But with...

Fashion

Mexican authorities accuse Adidas of cultural appropriation

Officials in the southern Mexico state of Oaxaca accused sportswear giant Adidas of cultural appropriation after the fashion brand debuted sandals similar to a traditional design from the region. The Oaxaca Slip-On sandals were created by American fashion designer Willy Chavarria, who has Mexican heritage, but drew pushback from both state and...

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Customs uncertainty pushes Adidas share price down

Customs uncertainty and uncertain end markets are impacting Adidas' performance and putting pressure on the sportswear manufacturer's share price. Shares fell by more than seven percent in the DAX after the release of the company's quarterly figures. The group did not raise its forecast for operating profit (EBIT) this year, according to...

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Adidas Q2 2025 profit surges, sales impacted by currency exchange

German sportswear provider Adidas AG continued its growth trajectory in the second quarter of the 2025 financial year. On Wednesday, the group announced an unexpectedly significant increase in profits. However, sales performance was impacted by negative currency effects. Negative currency effects impact sales performance In the months from April...