Adidas Originals news and archive

Adidas celebrates football with retro market in Shanghai

Adidas recently unveiled the kits for the men's 2026 FIFA World Cup (WC) in the US, Canada and Mexico. For the Chinese market, the Herzogenaurach-based sportswear brand celebrated the launch with an event featuring a fashion show and other activities. Fashion show and retro market Adidas presents WC 26 kits in Shanghai Credits: Adidas After...

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LVMH Prize 2026: MAZ by Manuela Álvarez tests a large-scale artisanal model with Adidas

The collaboration between sports giant Adidas and Colombian designer Manuela Álvarez was unveiled during the presentation of the LVMH Prize 2026 semi-finalists. Positioned between sportswear and South American craftsmanship, the Raíz de Fénix collection is part of an approach that values local culture and empowers its artisans. Who is Manuela Á...

Fashion |In Pictures

Molly-Mae Hague teases Adidas collaboration

Influencer Molly-Mae Hague has teased a collaboration with sportswear brand Adidas on her social media. In a joint Instagram post with Adidas UK, Hague stated: “Three Stripes. One Vision. Curated by Molly-Mae. Coming Soon.” This was shared with campaign imagery featuring the influencer wearing black Adidas three stripe joggers styled with a...

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Fashion |In Pictures

Adidas unveils new elevated, premium line, A-Type

German sports brand Adidas is introducing the A-Type, a new line featuring premium, elevated versions of its products with an emphasis on craftsmanship under its lifestyle label Adidas Originals. The A-Type is described as an “ever-evolving, collection centred on reimagining icons from the Three Stripes’ unrivalled archive through the most...

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Adidas opens two flagship stores in LA to foster deeper local connection

It is never too early to plan. At least that appears to be the approach of sportswear giant Adidas, which has taken to Los Angeles to open two flagship stores well ahead of the city’s upcoming Olympic Games. At the new 8428 Melrose store in West Hollywood, a 5,390 square foot space has been designed by Adidas’ in-house creative team, who...

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Fashion

Unexpected collaborations spotted at NYFW SS25

With so many eyes from all corners of the industry analyzing what is being presented on the catwalk during New York Fashion Week (NYFW), many designers use this moment in the spotlight to unveil a new collaboration or partnership. Over the years, the art of collaboration has proven to be a highly effective marketing strategy, particularly in...

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Fashion

Adidas celebrates heritage styles in latest campaign

Adidas is banking on its cultural legacy as it spotlights a series of heritage sneakers in its latest campaign. Adidas Originals pays homage to the brand's iconic footwear styles, the Gazelle, Samba, and Handball Spezial, which have held cultural significance across generations, with some like the Samba, having made a big comeback in the last...

Fashion |In Pictures

Adidas announces global partnership with Edison Chen

Sportswear brand Adidas is teaming up with Edison Chen, founder and creative director of Hong Kong-based streetwear label CLOT, after unveiling the inaugural collection during Shanghai Fashion Week. In a statement, Adidas said that the Adidas Originals by Edison Chen global partnership marks the designer’s return to the brand to begin “a new era...

Fashion |In Pictures

Adidas Originals launches first-ever US college sneaker collection

Adidas Originals has unveiled its first-ever footwear collection customised for five National Collegiate Athletic Association (NCAA) partner colleges in the US to tie in with the start of the college American football season. The Adidas Originals ‘Rivalry’ collection features officially licensed colourways for five NCAA schools, Grambling State...

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Fashion |In Pictures

Adidas Originals launches inaugural NFT wearables collection

Adidas Originals have unveiled its debut collection of blockchain-based virtual wearables, as it looks to strengthen its “community-based, member-first,” open metaverse strategy. Housed under a new ‘Virtual Gear’ product category, the 16-piece limited collection of virtual wearables will be released as non-fungible tokens (NFTs) on...

Fashion |In Pictures

Adidas celebrates German innovation with Rimowa

Adidas Originals is teaming up with luxury luggage brand Rimowa on a special-edition collaboration that celebrates German innovation. The two German brands have created a two-piece cross-category collection featuring Rimowa’s first-ever aluminium backpack and the utilitarian-designed Adidas NMD_S1 sneakers aimed at “urban explorers seeking to...

Fashion |In Pictures

Adidas Originals unveils collaboration with Sporty & Rich

Adidas Originals has unveiled its inaugural collaborative collection with Los Angeles-based label Sporty & Rich, which launches on November 22. Inspired by Sporty & Rich’s intrinsic ethos of wellness and self-care, the collection features elevated takes on iconic Adidas footwear and apparel looks, while drawing on vintage sportswear references....