Adobe news and archive

Adobe predicts Amazon Prime Day to boost online sales to 23.8 billion dollars

Online spending in the United States is predicted to hit 23.8 billion US dollars this week, according to early estimates from Adobe Analytics. Running from July 8 to July 11, the 96-hour Amazon Prime Day event is the first four-day sales promotion from the retail giant. Launched in the hopes of enticing consumers to keep shopping daily for new...

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Business

Adobe anticipates 'record' mobile and Cyber Monday sales this US shopping season

Adobe has said that it is expecting US online sales to reach 240.8 billion dollars over the upcoming holiday shopping season, spanning November 1 and December 31, which would represent a 8.4 percent growth year-over-year. Shopping on mobile devices, meanwhile, is anticipated to hit a new milestone, contributing a record 128.1 billion dollars and...

Retail

Black Friday 2023 marks record online spending in the UK

In the UK, Black Friday emerged as the most significant online shopping day of 2023 so far, with consumers spending 1.04 billion pounds online, marking a 4.1 percent year-over-year increase. Adobe Analytics, employed by many major retailers to enhance online shopping experiences, was used by the Adobe Digital Insights team to analyse millions of...

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Retail

Christmas shopping forecast reveals Brits expected to spend 24.1 billion pounds online

As the holiday season approaches, Adobe's first-ever Christmas Shopping Forecast in the UK provides valuable insights into the trends that will mold consumer spending during this festive period. Positive surge in UK online retail spending After a two-year hiatus, the UK is poised to experience a significant uptick in online retail spending this...

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Prada Group teams up with Adobe to reimagine shopping experiences in real-time

Prada Group and software company Adobe announced their partnership at the Adobe Summit, which will enable the fashion company to elevate its consumer’s physical and digital shopping experience. By making use of the Adobe Real-Time Customer Data Platform and the Adobe Journey Optimizer, both components of the Adobe Experience Cloud, Prada Group...

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Hugo Boss partners with Adobe to power 3D design methods

Adobe has announced it has been working with Hugo Boss to drive the fashion brand’s strategy around 3D and immersive design. Revealed during creativity conference Adobe Max, the partnership has involved the use of Adobe’s Substance 3D application, which the tech company said has enabled Hugo Boss to drive innovation and create new workflows. The...

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Business

2022 will be a year of digital advancement

It took a pandemic to accelerate e-commerce and focus on digital, but now that customers are fluently shopping across multiple channels, expectations for personalised experiences online is growing. According to Adobe, businesses must create change at every level of their organisation to compete in a digital-first economy. In Adobe’ Digital...

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Business

Bolt and Adobe to integrate one-click checkout solution

Checkout network company Bolt has established a partnership with Adobe that will enable Adobe Commerce users to access Bolt’s one-click checkout feature. The service hopes to enable an enhanced customer experience, with the option maintained by Adobe. Furthermore, Adobe merchants can also join Bolt’s merchant network, adding them to a pool of 10...

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Retail

How the pandemic boosted online shopping with 183 billion dollars

A full year has passed since the first lockdown swept the global retail landscape, giving an unfathomable boost of 183 billion dollars to e-commerce. As shopping habits shifted to online, a total of 844 billion dollars was spent in the US during the pandemic period of March 2020 to February 2021, according to figures from Adobe’s Digital Economy...

Fashion

Forever 21 sued by Adobe for using pirated versions Photoshop

US fast-fashion chain Forever 21 is being sued by software firm Adobe Systems for allegedly using pirated versions of Photoshop. According to the lawsuit, which was filed last week in a California District Court, Forever 21 has been using pirated versions of some of Adobe's most well known products, including Photoshop. The detailed case...