Adobe Analytics news and archive

Buy Now Pay Later surged during holiday spending

According to the most recent Adobe Analytics report, online holiday sales in the United States reached a record-breaking 222.1 billion dollars between November 1st and December 31st, marking a 4.9 percent increase from the same period in 2022. The surge in e-commerce purchases was significantly aided by the popularity of Buy Now, Pay Later...

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Retail

Amazon Prime Day boosts sales for all US retailers, says Adobe Analytics

Amazon Prime Day is proving to be a beneficial day for other large retailers in the United States. Retailers with more than 1 billion US dollars in annual revenue saw a 64 percent spike in sales on the first day of Amazon’s discount event, compared to an average Monday, according to Adobe Analytics. The difference is ten percentage points higher...