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UK advertising set to soar 24 percent, but dominated by Google, Amazon and Meta

The UK’s advertising market is set to grow 24 percent this year, compared to 19 percent global growth. The increase is due to digital media, with all forms of pure-play digital media expected to surge worldwide. Figures from Group M’s annual This Year Next Year report also highlight that Amazon, Google and Facebook control over 50 percent of the...

Dec. 20, 2021