AI news and archive

OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

FeaturedMember

Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

Featured

Retail

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection

At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...

Featured

Fashion |Opinion

The Tech Gala: When fashion’s front row is bought, not built

The red carpets have been non-stop this past week. A state visit from King Charles to the United States, the global premieres of The Devil Wears Prada 2 (DWP), and a beautiful Chanel Cruise show in Biarritz have kept fashion in a constant state of performance. Stylists like Micaela Erlanger, Erin Walsh, and Jessica Paster have been working...

Featured

Retail|Report

How AI is redefining the role of physical stores, and what retailers should know

Artificial intelligence (AI) is not only changing how we shop online, but it's also transforming physical retail. While stores are still viewed as essential “anchors” for commerce in 2030, AI, together with shifting consumer behaviours, continues to reshape the purpose of physical retail. A new study released by ICSC and McKinsey & Company,...

FeaturedMember

Business|Interview

The Do’s and Don’ts of using AI in fashion marketing: Between efficiency and strategy

Buenos Aires – Julián Restrepo, a specialist in storytelling, strategy, and artificial intelligence applied to communication, has built his career around a central idea: connecting creativity, technology, and business to help brands communicate more effectively. His approach is clear: technology alone does not create value unless it is...

Fashion

Counterfeiting: Goyard's exclusivity attracts counterfeiters

Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...

Podcast

Podcast: An industry perspective of the role of AI in fashion

The dynamic world of fashion is analyzed by two prominent industry voices: Tara Gonzalez, the Senior Fashion and Social Editor at Who What Wear, and Mandy Lee, a highly respected fashion analyst. Their in-depth discussion spans several critical and emerging topics shaping the industry's trajectory. A major segment of their conversation focused...

Member

Business

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

Member

Business

Critical Materials Innovation Hub partners with Amazon to accelerate material circularity & supply chain resilience

The Critical Materials Innovation Hub (CMI), an initiative led by the US Department of Energy (DOE) Ames National Laboratory, has entered into a new collaboration with online giant Amazon to help advance solutions that drive material circularity, especially the recovery and recycling of key materials such as battery-grade graphite. Through the...

Member

Business

Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...

Member

Business

Debenhams Group reportedly enacts redundancies in move to AI imagery

Debenhams Group has reportedly carried out a handful of redundancies as it expands the use of artificial intelligence (AI) across image creation. According to sources for Drapers, less than five redundancies have taken place to date within the studio department, which includes photography, hair and makeup, retouching, casting and production. The...