Aitor Throup news and archive

Umbro reuniting with designer Aitor Throup

Sportswear brand Umbro, which has been at the heart of football culture since 1924, is reuniting with Argentinian-British designer and artist Aitor Throup fourteen years after their last partnership. The move is described by Umbro as a “cutting-edge collaboration” and will see Throup teaming up with Umbro for the third time in 2026. In a short...

Fashion |In Pictures

Aitor Throup designs uniforms for ITS Arcademy - Museum of Art in Fashion

UK-based creative director and artist Aitor Throup has designed the official uniforms for the ITS Arcademy - Museum of Art in Fashion, the first museum of contemporary fashion in Italy and the only one in the world entirely dedicated to the early works of emerging and established designers. Throup was once one of the emerging talents the museum...

People

Aitor Throup steps down from Executive Creative Director role at G-Star Raw

Aitor Throup has stepped down from his Executive Creative Director role at G-Star Raw to focus on new challenges via his own studio, Aitor Throup Studio. A spokesperson from the Amsterdam-based denim company confirmed his exit to FashionUnited NL. His exit put an end to his nearly five-year-long collaboration with G-Star Raw. Throup has been...