Allyson Felix news and archive

Gap invests 1 million dollars in female founded footwear brand Saysh

Gap Inc and Athleta have invested 1 million dollars in Saysh, a footwear branded founded by Olympic medallist Allyson Felix and brother Wes Felix. Felix reportedly was unable to find the perfect sneaker whilst preparing for the Tokyo Olympics last year, prompting her to set up Saysh, a shoe brand by women, for women, focused on community...

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Athleta signs first-ever sponsored athlete

Gap-owned women’s sportswear brand Athleta has named American sprinter Allyson Felix as its first-ever sponsored athlete, as it looks “empower women and girls through sports”. Felix, one of the most decorated track and field athletes in US history, recently spoke out against former sponsor Nike's pregnancy policy, and her new sponsorship deal...