Alo Yoga news and archive

Alo Yoga announces UK expansion with debut London flagship

US athleisure brand Alo Yoga is expanding to the UK and opening its first flagship store on London’s King’s Road on November 17 as part of the brand’s retail growth strategy. The opening marks the first of Alo’s bricks-and-mortar shops in the UK, with the Los Angeles-based brand planning to open two further freestanding stores across London in...

Fashion |In Pictures

Alo Yoga debuts first ready-to-wear collection at NYFW

Los Angeles-based fashion and lifestyle brand Alo Yoga unveiled its first ready-to-wear collection during New York Fashion Week with an experimental presentation inspired by the outdoors, winter sports, mountaineering, and après ski. The Aspen collection represents the athleisure brand’s first foray into winter performance wear and luxury prêt-à...

Business

Alo Yoga to allow employees to be paid in cryptocurrency

Alo Yoga is moving further into Web3 by allowing its employees to convert part or all of their paychecks into cryptocurrency, alongside the news that it will also accept the currency on its e-commerce site. The US fashion and wellness brand said that its employees, regardless of employment type, will be able to choose to have full or partial...

Culture

Alo Yoga enters Roblox with virtual wellness experience

Fitness brand Alo Yoga has announced the opening of its virtual Alo Sanctuary in Roblox, offering users an immersive digital space for yoga and meditation. The experience looks to bring more awareness to the importance of well-being, welcoming Roblox users to learn more about the topic through guided meditations and on-demand yoga content....

Business

On-demand tailoring service Hemster raises 4 million dollars

Hemster is bringing its on-demand tailoring service to new brand partners after closing 4 million dollars in its post-seed funding round, led by Bullpen Capital. The New York-based tailoring company offers its clients alteration services through at-home appointments with master fitters and stylists. Now consumers can access Hemster's services in...