Amazon Alexa news and archive

Levi's launches jeans fit guide on Amazon Alexa

Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping...

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Fashion |Beauty

Keys Soulcare collaborates with Amazon Alexa on beauty-themed experience

Keys Soulcare, the holistic beauty and skincare brand founded by singer-songwriter Alicia Keys in collaboration with E.l.f. Beauty has teamed up with Amazon Alexa to launch the Keys Soulcare Alexa theme. The move is described as a beauty industry first and offers Echo customers an exclusive Keys Soulcare Alexa theme designed to allow them to...