Amazon Fashion news and archive

Amazon Essentials launches first-ever celebrity collaboration

Amazon Essentials, the e-commerce giant’s own clothing line of basic wear for men, women, baby, and kids, is launching its first celebrity collaboration with American model and influencer Sofia Grainge. The Amazon Essentials x Sofia Grainge collection is an exclusive range of baby and kidswear inspired by the joys of parenthood. The collection...

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Rent the Runway partners with Amazon Fashion on pre-loved offer

Rent the Runway has announced a new partnership with Amazon Fashion which sees it launch a storefront on the marketplace’s website to sell a selection of its pre-loved and Design Collective apparel. Among the rental brand’s pre-loved merchandise will be hundreds of styles from over 35 brands, spanning casual wear, workwear, eveningwear and...

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CFDA names winners of its 2022 Fashion Awards

The Council of Fashion Designers of America (CFDA) has revealed the winners of this year’s Fashion Awards during a ceremony at Casa Cipriani, in New York’s Manhattan. For its 60th anniversary, the event, which was sponsored by Amazon Fashion, saw attendance from a slew of notable figures from various industries, including Cher, Julia Fox, Drake...

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Making the Cut crowns Yannik Zamboni as season 3 winner

Swiss model-turned-designer Yannik Zamboni was named the winner of Prime Video’s Making the Cut season 3. Zamboni, who has a Bachelor of Arts in fashion design from the University of Applied Sciences and Arts Northwestern Switzerland, won 1 million US dollars from Amazon Fashion to invest in his label, Maison Blanche, which he founded in...

Fashion

Amazon Fashion launches virtual try-on for sunglasses

Amazon Fashion Europe is making shopping for sunglasses easier for its customers with the launch of its ‘Virtual Try-On’ feature, which helps them visualise how a pair of sunglasses will look on themselves from every angle of their face. The interactive ‘Virtual Try-On’ will be available for more than 1,500 sunglasses styles from brands...

Fashion

Amazon Fashion launches first-ever designer co-brand collection with Andrea Pitter

Amazon Fashion Europe has launched its first-ever designer co-brand collection with the winning contestant Andrea Pitter from Making the Cut, season two. Called Terea, the capsule design pillars are based on inclusivity, affordable price points and quality garments. The collection features sleeveless, layered and swing dresses in a palette of...

Fashion

Amazon Fashion launches first-ever Twitch campaign

Amazon Fashion Europe has announced its first-ever partnership with Twitch, the video livestreaming service that focuses on video gaming streaming, to showcase its best summer styles and brands, including Tommy Hilfiger and Reebok. The collaboration will see two teams of Twitch content creators enter into a week-long European road trip from July...

Fashion

Making the Cut names season 3 designers

Prime Video’s fashion competition Making the Cut has named the 10 designers competing on season three to win one million US dollars, including fashion talent from the UK, US, Canada, Brazil, and Switzerland. The TV series premiers this August globally on Prime Video and will feature British designer Georgia Hardinge, alongside American talent...

Fashion

Amazon Fashion launches AR shopping for footwear

Amazon Fashion is tapping into augmented reality (AR) with a new interactive, mobile experience, ‘Virtual Try-On for Shoes,’ which allows customers to visualise how a pair of shoes will look on themselves. The online retailer said the feature would be available to customers in the US and Canada, using the Amazon shopping app on iOS, to virtually...

Fashion

CFDA announces 2022 Fashion Awards date with Amazon Fashion as sponsor

The Council of Fashion Designers of America (CFDA) has announced that Amazon Fashion will be serving as the presenting partner for its upcoming 2022 Fashion Awards. “We’re delighted to partner with the CFDA to bring our innovation and resources to the larger fashion community and to champion CFDA’s mission of strengthening American fashion,”...

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Amazon Fashion expands 'Luxury Stores' to Europe

Amazon Fashion is bringing its ‘Luxury Stores at Amazon’ concept to customers in the UK, Germany, France, Italy and Spain, following its successful launch in the US with Oscar de la Renta in September 2020. The “elevated” shopping experience will offer ready-to-wear collections from both established and emerging luxury fashion brands, including...

Culture

‘Making the Cut’ to return for a third season

Global fashion competition series ‘Making the Cut’ to return for a third season on Prime Video this summer in more than 240 countries and territories worldwide. The show will once again be hosted by Heidi Klum and Tim Gunn with Nicole Richie and Jeremy Scott returning as judges, and 10 designers will compete to win one million US dollars to...