Ambush news and archive

Ambush founders regain ownership of brand

The founders of Japanese fashion label Ambush, Yoon Ahn and Verbal, have reportedly repurchased full ownership of the brand from Italian fashion group New Guards Group (NGG), according to WWD. NGG acquired a majority stake in Ambush in 2020. As of today, according to the WWD report, the founders have regained control. FashionUnited has reached...

Fashion |In Pictures

Ugg unveils SS25 collaboration with Ambush

Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees Yoon reimagining two timeless silhouettes, the Mary Jane and penny loafer, fusing Ugg’s comfort DNA with Ambush’s ultra-distinct bold and...

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New Guards Group files for bankruptcy protection in Italy

New Guards Group (NGG), the Farfetch-owned parent company of Palm Angels and Ambush, has filed for a form of bankruptcy protection in Italy as its pursuit for a buyer continues to trudge on. According to various media platforms, the Italian fashion group has applied for a ‘composizione negoziata per la soluzione della crisi dímpresa’ (or CNC), a...

Fashion |In Pictures

Nike unveils new collection with Ambush designer Yoon Ahn

Sportswear giant Nike has unveiled a new collection with Ambush designer and frequent collaborator Yoon Ahn that explores femininity, fashion, and football fandom with nightlife-inspired apparel and footwear. The Nike x Ambush collection sees Ahn injecting a style-first approach to sports apparel, footwear and culture, inspiring a conversation...