Amiri news and archive

In Pictures: Amiri brings Hollywood to the UK with first regional store

Luxury brand Amiri has unveiled its first store in the UK, translating its Californian roots into a retail experience intended to recall the “on-set décor of films from the golden age of Hollywood”. Located on London’s New Bond Street, the flagship spans two floors across which collections for both men and women, including accessories and...

Retail|In Pictures

Amiri opens beach club experience in Selfridges

Los Angeles-based luxury label Amiri has transformed The Corner Shop at Selfridges into a beach club pop-up, complete with sand-textured floors, palm trees, raffia-lined walls, and sand-sculpted installations. The pop-up, which runs until August 2, is described as a “unique and one-off brand experience within a custom-designed environment,” as...

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Video: Amiri FW25

See the latest FW25 collection from Amiri at Paris Fashion Week.

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Video: Amiri SS25

Watch Amiri’s runway show at Paris Fashion Week showcasing their SS25 collection.

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Fashion

Super Bowl arrivals are fashion's new red carpet

Celebrity arrives at the Super Bowl has become a prominent trend, with fashion brands capitalizsng on the opportunity to dress sports stars and tap into a previously overlooked demographic. Notably, Travis Kelce, the Kansas City Chiefs' tight end, donned a custom Amiri black sequined bouclé suit, while his girlfriend, singer Taylor Swift,...

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Fashion |In Pictures

New York goes to Europe: US brands swapping home turf in pursuit of brighter lights

It has long been argued whether New York Fashion Week has been obscured in the shadow of its European peers. Year-after-year, the city sees some of its homegrown talent turn to where they think the grass may be greener, in the hope of possibly securing a larger market share among the continent’s most affluent. It could be that New York’s...

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Fashion |In Pictures

Amiri launches exclusive collection and installation at Browns

Luxury London-based boutique Browns has collaborated with Los Angeles brand Amiri on an exclusive capsule collection and immersive takeover at the entrance of its Brook Street store. The collaboration celebrates music and fashion and includes an exclusive 21-piece capsule collection featuring unisex ready-to-wear pieces and one pair of sneakers,...

Fashion

The Amiri Prize names 2023 finalists

The Amiri Prize, the annual fashion award and incubator launched in 2021, has announced the finalists for the 2023 edition after receiving nearly 1,000 applications worldwide. There are nine emerging designer brands in the running for the 2023 Amiri Prize, launched by Mike Amiri, founder and creative director of the LA-based brand to spotlight “...

Retail|In Pictures

Amiri reopens expanded Rodeo Drive flagship store

Los Angeles luxury brand Amiri has reopened its flagship store on Rodeo Drive in Beverly Hills and expanded it in line with the “brand’s growth to represents the multi-faceted world of Amiri”. The flagship now spans 4,300 square feet, offering an additional 1,033 square feet to house the brand's extensive range of collections across menswear,...

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Business

Amiri taps former Burberry SVP as CEO

Californian luxury brand Amiri has named Adrian Ward-Rees its new chief executive officer, as it looks to increase global awareness and build up the company’s culture. Set to start April 1, Ward-Rees joins the label from Burberry, where he served as senior vice president for the past three years. On his appointment, he has been tasked with...

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Business

Introducing OTB Group’s new business unit, BVX

International fashion group OTB Group has announced its new business unit, Brave Virtual Xperience, or BVX. OTB Group, which owns global brands such as Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf and Amiri, has created the new unit in order to focus on the development of products, projects and experiences meant for the virtual...

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Business

OTB posts 14 percent drop in full year turnover

OTB group, parent to Diesel, Maison Margiela, Marni, Viktor&Rolf, Amiri, Staff International and Brave Kid closed the financial year 2020 with consolidated turnover decrease of 14 percent from the previous year to 1,317 million euros, with net revenues of 1,238 million euros. The company said in a statement that revenues rose by 20 percent at...