Anniversary news and archive

Hollister launches 25th Y2K anniversary collection

US teen retailer Hollister is celebrating its 25th anniversary with the launch of a special collection that honors the brand’s roots. As the brand was founded in 2000, the limited-edition capsule collection features a range of iconic Y2K styles. Partly driven by the increasing interest in 2000s Hollister styles available for sale on second-hand...

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Sprayground marks 15th anniversary with milestone collection featuring over 100 designs

Streetwear brand Sprayground is celebrating its 15th anniversary in a big way. The urban label has released a special collection, inspired by four of its most iconic styles, each revised to highlight Sprayground’s evolution. The 15th anniversary collection features more than 100 pieces, including backpacks, luggage, duffle bags, gaming chairs,...

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Perry Ellis International marks 70th anniversary of Original Penguin with special collection

Apparel company Perry Ellis International, Inc. (PEI) is celebrating the 70th anniversary of its iconic Original Penguin brand with the launch of a special anniversary capsule collection. The collection is inspired by the original Earl Polo, its famous mascot Pete the Penguin, and several pieces from the brand's archive. Looking at the brand's...

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Karl Lagerfeld marks 15th anniversary of Tokidoki collab with limited-edition drop

Maison Karl Lagerfeld is celebrating the 15th anniversary of its collaboration with Tokidoki, the iconic lifestyle brand from Italian artist Simone Legno, with the launch of two exclusive collectible dolls that honor the ongoing creative collaboration. Karl and Simone Legno, taken in 2009 during the Tokidoki launch event at the Saint Germain...

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Gola to celebrate 120th anniversary with limited-edition capsule collection

British footwear and sportswear brand Gola Classics is set to mark its 120th anniversary this spring with the launch of an exclusive capsule collection. Set to launch before the brand’s anniversary date on May 22, 2025, the limited-edition capsule collection will include its best-selling Elan sneaker in two exciting colorways and Gola’s...

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Old Navy celebrates 30th anniversary with '94 Reissue limited-edition collection

American brand and retailer Old Navy is marking its 30th anniversary this year with the launch of a special, limited-edition collection that celebrates some of its best-selling products from the '90s. Launching in 1994, Old Navy has grown to become one of the United States' most iconic brands, with more than 1,200 company-owned and franchise...

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Lane Bryant celebrates 120th anniversary

Plus-size women's brand Lane Bryant is celebrating its 120th anniversary this year through a series of in-store and online events. Established in 1904 by Lena Himmelstein Bryant, the brand aims to honor its founder’s legacy by offering its customers inclusivity, innovation, and the best fit within the plus-size fashion space. A beacon for women...

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Australian brand Petal & Pup celebrate 10 year anniversary with special collection launch

Australian women's wear brand Petal & Pup is celebrating its ten-year anniversary with the launch of a special collection. Founded in Queensland, Australia, by Tiffany Henry, together with her mother Robyn, her husband Julian and her uncle John, the brand has expanded rapidly over the last decade, becoming internationally renowned for its...

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Vineyard Vines collaborates with Jeep for collaborative collection

Lifestyle apparel brand Vineyard Vines has collaborated with Jeep to celebrate its 26th anniversary. Together, the two brands developed an exclusive capsule collection that celebrates their shared passion for adventure and the outdoors. The collaboration, which also marks Jeep’s 83rd anniversary, pays tribute to when Vineyard Vines co-founders...

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Pendleton Woolen Mills celebrates century of shirt making with limited-edition collection

Pacific Northwest lifestyle brand Pendleton Woolen Mills is celebrating its centennial anniversary with the launch of a special limited-edition collection of shirts. Marking a century of shirt making, the capsule collection includes plaids inspired by one of the original wool shirts produced by the brand in 1924. "A 'Century of Shirtmaking'...

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Timex celebrates 170th anniversary

American watchmaking brand Timex is celebrating its 170th anniversary this year, as the brand honors its rich heritage and legacy of making durable timepieces. "2024 marks a huge milestone for Timex, as we celebrate 170 years of simply great watchmaking," said Shari Fabiani, CMO of Timex Group, in a statement. "While our legacy is rich with...

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Dickies launches limited-edition capsule collection with Green Day

Workwear brand Dickies has partnered with Green Day to create a limited-edition capsule collection in celebration of the 30th anniversary of rock’s band album Dookie. “We are so excited to work with a band as legendary as Green Day as they celebrate Dookie’s 30th anniversary and their upcoming world tour,” said Troy Kerr, Dickies director of...