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Retail

Sportswear brand Lululemon opens first two stores in Antwerp and Brussels

The Canadian sportswear brand Lululemon is set to establish itself on Belgian high streets. Lululemon announced in a press release that it is opening its first two stores in Antwerp and Brussels this summer. In Antwerp, Lululemon has chosen Meir as its location. The sportswear brand will offer products for men and women in various categories -...

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Fashion |INTERVIEW

Kipling to target millennials under its new brand direction

Kipling was one of the most popular bags and accessories brands in the 1990s. Best known for its innovative use of crinkled nylon and adorable monkey mascot, the Belgium-brand was present in every classroom and airport. Although one Kipling bag is sold every 2 seconds, the brand has lost its way over the years and failed to evolve with the...

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