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Arc’teryx appoints new chief brand officer and head of EMEA

North Vancouver-based technical outdoor brand Arc’teryx has appointed Avery Baker, former president and chief brand officer of Tommy Hilfiger, to the newly created position of chief brand officer. Additionally, Tobia Prevedello, a former Celine executive, is joining as General Manager for EMEA, reports trade publication WWD. The appointments...

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Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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