Area news and archive

Area names Nicholas Aburn as creative director

Two days after the departure of co-founder and creative director Piotrek Panszczyk, Area has appointed Nicholas Aburn as his successor. Aburn has over 12 years of experience at leading fashion houses such as Balenciaga, Alexander Wang, and Tom Ford. The designer has been working as a senior couture designer at Balenciaga in Paris since June...

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Business

New York finds its footing in famous faces, global presence and political statements

New York Fashion Week has officially wrapped up its SS25 season, and before we head off to its British counterpart in London we are taking a look back at some of the highlights from a week in the Big Apple. And what a week it was. So much so that a question has continued to arise within the wider fashion community; has New York got its spark...

Fashion |In Pictures

NYFW: Area ‘Fabulous Fruits’ SS23

Area, the American luxury brand founded by Beckett Fogg and Piotrek Pansczczyk, presented its ‘see-now, buy-now’ spring/summer 2023 collection exploring the beauty and symbolism of fruits during New York Fashion Week. The brand, loved by the likes of Kendall Jenner, Bella Hadid, and Ariana Grande, examined the different stages of fruits, such as...

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Video

AREA FW20 Runway Show

Designers Beckett Fogg and Piotrek Panszczyk created an intense, glamorous collection for Fall 2020. Exploring different fabrics, highlighting the signature crystal chains through all the collection, and showcasing numerous diverse themes of inspiration, this show was unlike others seen before. Architectural, eclectic, voluminous pieces have...

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Fashion

Area evolves to daywear

Area, the brand who's known for their evening wear and avant garde approach to things (and let's not forget their fur bras), turned over a new leaf for New York Fashion Week this season. Designers Beckett Fogg and Piotrek Panszczyk went the daywear route, and in contrast to their last collection which featured more dark colors and neutrals, they...