Arena news and archive

Arena's 'Planet Water' ambition: conquering lifestyle through performance

With a turnover of 193 million euros in 2025 and solid growth of 8 percent, Italian swimwear brand Arena is no longer content with just dominating competition pools. Under the leadership of its CEO Peter Graschi, the heritage brand is making a strategic pivot towards 'wellbeing' and a swimwear extension. This is an analysis of a roadmap that...

People

Arena appoints former Olympic swimmer Mark Pinger as CBO

Italian swimwear specialist Arena SpA has appointed Mark Pinger as its new chief brand officer (CBO). The former German Olympic swimmer, who has managed Arena's US business as general manager since 2016, will assume his new role on 1 October. The company announced the news on Thursday. As CBO, Pinger will join the company's executive leadership...

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Business

Arena strengthens 'Made in Italy' production

Arena is expanding its range of products manufactured in Italy. The Italian swimwear specialist is now also producing its new goggle model, "The One Plus", domestically, Arena announced. The product is manufactured in a production facility inaugurated last year in Campogalliano, Modena – approximately 60 kilometres from Bologna and 300...

People

Arena: Deputy CEO Departs Swimwear Specialist

Giuseppe Musciacchio, Deputy CEO of Arena S.p.A., is leaving the Italian swimwear specialist. Effective March 11th, he has resigned from all his positions on the company's Board of Directors and those of the Arena Group's subsidiaries, Arena announced on Friday. The Board of Directors has begun the search for a successor. Until a replacement is...

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Business|Interview

CEO Peter Graschi: Arena increases market share and wants to make swimming better known

For its 50th anniversary, Italian swimwear specialist Arena is going big – parties, fashion collaborations such as those with Woolmark and Marcelo Burlon , and an extravagant stand at the Pitti Uomo men's fashion fair. The brand, which was founded in 1973 by Horst Dassler - son of Adidas founder Adolf Dassler - also has some plans for the...

Fashion

Arena signs Olympic champion Lydia Jacoby

Sportswear retailer Arena has signed Olympic breaststroke champion, Lydia Jacoby. Jacoby, who won a gold medal at the 2020 Olympics for her 100 meter breaststroke, was signed under the new National Collegiate Athletic Association (NCAA) name, image and likeness rules that came into effect in July. The rule change gives student athletes the...