Armedangels news and archive

Armedangels launches direct-to-consumer model in the US

Armedangels is advancing its international expansion by entering the US market. The Cologne-based fashion brand will launch there at the end of April with a direct-to-consumer model, the company announced on Monday. Distribution will initially be handled through its own online shop, with additional sales channels planned for the future. This...

Retail

Retail debut in Cologne: Armedangels opens first own store

Sustainable fashion brand Armedangels is breaking new ground. On Thursday, the label opened its first own store in its hometown of Cologne, Germany. Armedangels explained in a statement that the store at Ehrenstrasse 29 was conceived as a “physical brand platform, design statement and strategic testing ground for the future of the brand”. Chief...

Retail|OVERVIEW

Blue, Green, Repair and other 'Fridays': The alternative to Black Friday is becoming increasingly varied

The counter-narrative to Black Friday is starting to take on more and more different forms. The inbox is flooded with messages about Green Friday, but now Repair Friday, Blue Friday, Favorite Friday, Swap Friday and No-Fomo Friday are also joining them. Green Friday at Xandres Perhaps the most well-known term to choose a counter-voice for Black...

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People

Armedangels appoints new director of global sales

German brand Armedangels has appointed André Hennigers as its new global sales director. Hennigers brings a wealth of experience from the fashion industry, having previously held leadership roles at renowned brands such as Marc O'Polo, Levi Strauss & Co., Nike and Esprit. According to the brand's press release, Hennigers will be responsible for...

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People

Armedangels appoints André Hennigers as Director Global Sales

Armedangels has a new Director Global Sales. André Hennigers has been appointed to the role of Director Global Sales, the Cologne-based clothing retailer announced on Tuesday. In his new role, which he has held since September 15, the designated sales manager will be responsible for the strategic development and expansion of the sales business....

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Business

Armedangel’s “Action Report 2023” addresses CO2 footprint, overproduction, fair wages and more

German clothing brand Armedangels has published its “Action Report” for 2023, which serves as a tool for transparency and accountability. It presents projects and partners as well as the label's commitment to sustainability and corporate responsibility. The report provides an insight into the company's sustainability and materials strategy as...

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Fashion

Armedangels says ‘sustainable products don’t exist’ in latest marketing campaign

German fashion brand Armedangels has taken a bold new step in its latest marketing campaign. The Cologne-based label wants to be "radically honest" in its communications by bluntly stating: “Sustainable products don't exist.” With the new marketing campaign the brand highlights that every newly produced product leaves an ecological footprint and...

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Business

German brand Armedangels steps into activewear

German fashion brand Armedangels is launching its first activewear collection this week. The collection comprises sports bras, tops, classic long sleeves, and leggings with hidden pockets in the waistband, with prices ranging from 39.90 euros to 69.90 euros. The garments are made with a variety of sustainable materials. For example,...

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Fashion

Denim trends: The rise of circular denim

More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life....

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Fashion |INTERVIEW

Armedangels & sustainable design: “Not just throwing nice products on the market”

German sustainable fashion label Armedangels has revised its denim collection. The new jeans for women and men not only fit better but have also been produced in a water-saving manner and completely without the use of chemicals. Sara Maier from Armedangels talks about the difficulty and beauty of working sustainably as a designer. Armedangels...

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Fashion

Sustainable Textile Innovations: EcoVero, an alternative to viscose

London - As the fashion industry heads towards a future where textile resources are scarce, natural fibers such as cotton, which remains a resource-intensive material, and petroleum-based fibers like acrylic, polyester, nylon, and spandex remain high in demand. But as the production of these fibers continues to cause irreversible damage to our...