Five fashion ASMR campaigns from 2019
Undoubtedly one of the most surprising marketing trends of 2019: Autonomous Sensory Meridian Response, ASMR for short. ASMR describes the tingling, tingling skin sensation - a bit like goose bumps - that is a reaction to certain audio and visual effects. Think, for example, of images of slow and monotonous actions such as eating, fine painting...
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