Augmented Reality news and archive

Google buys stake in Gentle Monster as it eyes entry into fashionable wearables

Anyone thinking wearable technology was a trend gone by, Google just acquired a 4 percent stake in South Korean eyewear brand Gentle Monster, marking its most fashion-conscious foray yet into the smart glasses race. The deal, valued at approximately 107.3 million euros, positions the tech giant alongside Meta in vying for dominance in the...

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Retail

Window Shopping 2.0: Visual Concept vs. Interactivity

Over the years, window shopping merchandising has undergone significant changes since its start in the 18th century. The concepts have continually evolved, influenced by changes in consumer behavior, cultural aspects, the rise of emerging technology, and other social factors. Lets explore its transformation from practical, static product...

Fashion

Ffface.me launches world's first semi-digital jeans collection

Innovative tech studio Ffface.Me has launched the world’s first-ever semi-digital jeans collection. In addition to the unique jean designs, this collection provides customers with exclusive digital features accessible via QR code scanning, an innovative approach that lets wearers generate distinctive and standout content for their social media...

Retail

Fossil partners with Tangiblee for cross-category, virtual try-on experience

Lifestyle and accessories brand Fossil has partnered with 3D and augmented reality (AR) platform Tangiblee to offer its customers a cross-category, stackable virtual try-on experience. One of the first within the watch and accessories segment to implement the immersive shopping and AR solution, US customers can now visit Fossil.com and virtually...

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Business

Student design competition takes leather from the Real World to the Virtual Realm

The Real Leather. Stay Different. International Student Design Competition has collaborated with the Institute of Digital Fashion (IoDF) to introduce a digital wearable experience for the winning design, 'WHIM.' Partnering with Snapchat, the augmented reality (AR) try-on allows users to engage with the design, blending the rich history of...

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Culture

Design Museum discovers AR and lets visitors try on the looks they see

On Saturday, 16th September 2023, the exhibition “Rebel: 30 Years of London Fashion” opened at the Design Museum in London. Apart from celebrating the 30th anniversary of NewGen, the British Fashion Council’s fashion talent incubator, which has supported more than 300 designers during those years, it is unlike many other fashion exhibitions. The...

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Retail

Study reveals that next gen shoppers are ready for AI, AR and robots

Global payments and shopping service Klarna released data last week that reveals how retailers will need to adapt to win customers in the future - that means investing in artificial intelligence (AI), augmented reality (AR) and robots, which according to the study “are likely to dominate the in-store and online landscape”, especially fashion...

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Fashion |In Pictures

Inside Vogue x Snapchat’s AR fashion exhibition

Snapchat has teamed up with British Vogue for an immersive augmented reality (AR) exhibition featuring exclusive concepts from Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Versace and Thebe Magugu. The ‘Vogue x Snapchat: Redefining the Body’ exhibition has been curated by Vogue’s editor-in-chief Edward Enninful to illustrate how AR can...

Fashion

Amazon Fashion launches AR shopping for footwear

Amazon Fashion is tapping into augmented reality (AR) with a new interactive, mobile experience, ‘Virtual Try-On for Shoes,’ which allows customers to visualise how a pair of shoes will look on themselves. The online retailer said the feature would be available to customers in the US and Canada, using the Amazon shopping app on iOS, to virtually...

Fashion

Fashion's relationship to augmented reality

Fashion is entering a new relationship with augmented reality. This started with Valentino, who had a pop-up shop at South Coast Plaza in Southern California to highlight the brand's purses. The pop-up featured a high-tech element with LED wall paneling, creating an immersive experience. There was also an interactive 360-degree photo booth with...

Fashion

BoohooMan launches first augmented reality campaign

Online fast fashion retailer BoohooMan has launched its first augmented reality campaign ahead of Black Friday. The ‘Hack Friday’ campaign is a new dystopian vision of its Black Friday promotions and features their digital character and ‘hacker’ Robin, who has infiltrated the world of fashion by offering up “unexpected discounts” for all...

Culture

Ralph Lauren unveils exclusive partnership with Zepeto

Luxury fashion brand Ralph Lauren has announced its partnership with social networking and avatar simulation app Zepeto. The app allows users to function in a fully articulated virtual world where they can socialise with others using a customisable 3D avatar. Users will be able to purchase a completely digital Ralph Lauren clothing collection,...