Aura Blockchain Consortium news and archive

Aura Blockchain Consortium welcomes Marcel Härtlein as new chief executive

Aura Blockchain Consortium, the non-profit organisation founded in 2021 by LVMH, OTB Group, Prada Group and Cartier (part of the Richemont group), has officially announced the appointment of Marcel Härtlein as chief executive officer and secretary general. The executive takes over the operational leadership of the consortium with the aim of...

Fashion

Tod’s launches digital product passports for its My Gommino collection

Italian luxury brand Tod’s is expanding its digital product passports (DPP) offering in collaboration with the Aura Blockchain Consortium and Temera to include its My Gommino collection. The traceable initiative builds on the successful implementation of DPPs for its custom Di Bag as part of the luxury brand’s commitment to enhancing...

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MCM and Aura Blockchain Consortium: redefining luxury with DPP technology

“Many products in the EU will need DPPs by 2028. Now is the time to develop these technologies, and early adopters will be best equipped to leverage DPPs as a competitive advantage”, Romain Carrere, CEO of Aura Blockchain Consortium In today's data-driven, consumer-centric market, luxury brands must innovate to thrive. MCM, a pioneering force in...

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Business

Tod’s adopts digital product passports, joins Aura Blockchain

Luxury label Tod’s has joined the growing number of high-end brands adding digital product passports (DPP) to its customer experiences, a move it made after joining non-profit organisation Aura Blockchain Consortium. The Italian brand has integrated the DPP into its custom Di Bags, which will each now be digitally linked to a traceability token...

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Fashion

You can now trace a Loro Piana garment from fibre to factory to store

Italian luxury house Loro Piana is making its sustainability processes more transparent to customers, enabling select products to be traced from fibre to store. While the brand says it knows every pair of hands making its products from farm to final finishing, a new tech-led era of traceability and transparency means the end consumer can also...

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Business

LVMH’s Aura Blockchain Consortium joins Prince of Wales’ sustainable task force

Aura Blockchain Consortium has announced it will be joining the Prince of Wales’ Sustainable Markets Initiative Fashion Task Force, developed to aid in the acceleration of a sustainable fashion future. Launched by the Prince of Wales in 2020, the Fashion Task Force is already working with the likes of Burberry, Chloé and Armani to establish its...

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Blockchain backed by luxury houses launches cloud-based SaaS tech

The Aura Blockchain Consortium, which was founded in April 2021 by LVMH, Prada Group, Cartier, part of Richemont and OTB Group, has announced the launch of a blockchain-based platform designed for luxury brands. Aura SaaS, described in a release as a “game-changing cloud-based SaaS solution”, has been introduced by the consortium to enable...

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LVMH, Prada and Cartier join forces to form blockchain consortium

Fashion conglomerate LVMH is joining forces with the Prada Group and Cartier, part of Richemont, to form the Aura Blockchain Consortium to address the “shared challenges” of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The move marks the first global blockchain consortium dedicated to the luxury...