Authentic news and archive

Authentic Brands Group to accelerate TikTok Shop selling

Authentic Brands Group, the global brand development and licensing platform, which includes brands such as Reebok, Champion, Quiksilver, Juicy Couture and Forever 21, has tapped Pattern Group Inc. to accelerate its marketplace growth across TikTok Shop. Pattern Group accelerates brands on global e-commerce marketplaces, leveraging proprietary...

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Authentic Brands Group announces new president

Authentic Brands Group, the global brand development and licensing platform, has appointed former Wynn Resorts chief executive Matt Maddox as its new president. Maddock, who has more than 20 years of experience in global hospitality and gaming, has been brought in to accelerate the growth of Authentic’s expanding brand portfolio, which includes...

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Business

Authentic partners with Beaumanoir in Europe

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has announced a long-term partnership with The Beaumanoir Group (Beaumanoir), a global leader in product development and distribution, for its action and outdoor sports brands across western Europe. The deal will see Authentic utilising...

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People

Bruno Pedroso de Almeida to head Authentic Brazil

Authentic has announced the appointment of Bruno Pedroso de Almeida as vice president, head of Brazil. In his new role, the company said in a release, Pedroso de Almeida, based in São Paulo, will spearhead and drive the execution of the brand’s go-to-market strategies throughout the region, accelerating growth and expanding Authentic's footprint...

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Fashion

Authentic partners with Roffe Accessories for Geoffrey Beene

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, is partnering with wholesale apparel company Roffe Accessories for its Geoffrey Beene tailored clothing line. In a statement, Authentic said that Roffe Accessories will design, produce and distribute Geoffrey Beene’s men’s and boy's tailored...

Fashion

Authentic Brands Group partners with Kidz Concepts to launch Aéropostale Kids

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has announced a strategic partnership with Kidz Concepts to launch children’s apparel for boys and girls under the Aéropostale brand. In a statement, Authentic said that Kidz Concepts, a leader in children’s apparel, will design, manufacture...

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Fashion

Authentic Brands Group awards Peerless licensing deal for Vince

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform that owns men’s tailoring brand, Vince, has announced a long-term licensing partnership with Peerless to design, manufacture and distribute the brand. In a statement, Authentic said that Peerless will undertake the design of Vince’s men’s...

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Business

Authentic Brands Group acquires Rockport

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform that owns Ted Baker, has acquired US footwear brand Rockport, which filed for Chapter 11 in June. In a statement, Authentic said that Rockport would expand its diverse footwear portfolio, offering “comfort and technical product innovation,”...

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Farfetch takes on Reebok’s e-commerce in Europe

Luxury fashion platform Farfetch is teaming up with Reebok to operate its e-commerce operations and wholesale business in Europe. In a statement, Farfetch said it has “replatformed” Reebok’s e-commerce sites in Europe, and is overseeing all marketing and e-commerce operations, as well as driving wholesale distribution to help “drive the...

Fashion

Authentic Brands Group launches ‘Take Action’ campaign

Authentic Brands Group, the brand development, marketing, entertainment and digital platform, has teamed up with international advocacy organisation Global Citizen to launch a collaborative ‘Take Action’ brand mark campaign. The initiative aims to encourage customers to use their purchasing power to drive change toward “the most urgent issues...

Fashion

Authentic Brands announces partnership with Noize Jeans

Authentic Brands Group, a global brand development, marketing and entertainment platform, has announced a long-term partnership with Noize Jeans, a leading manufacturer of sustainable denim, for Jones New York. In a statement, Authentic said that Noize Jeans will design, produce and distribute men's bottoms, jackets and denim for Jones New York,...

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Authentic Brands Group confirms Boardriders acquisition

Authentic Brands Group, the brand development, entertainment and marketing platform, has signed a definitive agreement to acquire sports and lifestyle group Boardriders as it looks to diversify its portfolio. In a statement, Authentic said the acquisition will expand its portfolio, featuring Reebok, Ted Baker and Juicy Couture, to include...