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AI in fashion: H&M’s chief creative officer Jörgen Andersson on the Digital Twin journey

Artificial intelligence (AI) is rapidly reshaping the fashion industry. While some companies wait and see, others are taking bold steps forward. At H&M, one of the world’s largest fashion retailers, Chief Creative Officer Jörgen Andersson is exploring how AI can support creativity, most notably through the creation of digital twins. In this...

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Business

Mango invests in digital avatar creation start-up

Mango has announced an investment into Union Avatars, a digital avatar creation platform that will take part in the Spanish retail group’s start-up accelerator programme. This investment marks the fourth firm to be supported by Mango’s StartUp studio, adding to the previously invested in La Más Mona, Payflow and Recovo. With Union Avatars, Mango...

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Retail

The retail store of tomorrow will be staffed with avatars, robots and holograms

Physical stores will soon employ less humans but offer better customer experience. So say innovation leaders in the retail technology space. While this might be an answer to the staff shortages and worker strikes plaguing businesses post-pandemic what will it mean for the average shopper? “Avatarizing service people” is how Germany-based...

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Fashion |Interview

The positive impact of virtual fashion according to the world's first Metaverse Stylist

When gaming platform Roblox released its Metaverse Fashion Trends 2022 report earlier this month it underscored the global demand for digital fashion, its widespread impact in the industry, and the opportunities for brands and creators that lie ahead. One of the key insights in the report was how user behaviour echoed that of the physical world,...

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Fashion

In Meta's new store Avatars can be dressed in Balenciaga, Prada and Thom Browne

Meta is launching an Avatar Store on Facebook, Instagram and Messenger. The store will launch to include digital clothes from Balenciaga, Prada and Thom Browne, as was announced by Mark Zuckerberg on Twitter. The Facebook founder and Instagram Fashion Director Eva Chen were pictured as avatars in several looks from each designer. Early in May Mr...

Fashion

Billy Berlusconi (Igoodi) talks about the avatar economy in fashion and beyond

"The technology is there and we are ready for it": says Billy Berlusconi, founder of Igoodi, an Italian avatar factory which was founded in 2015. The company now has 21 employees. Igoodi’s goal is to tackle fashion industry challenges, in particular, the "tailor-made" segments. E-commerce, 3D prototyping and fashion shows in the metaverse are...

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Business

Why Nike filed to trademark virtual sneakers and clothing

Nike has filed an application to trademark its digital products, including virtual sneakers and clothing. The US sportswear giant filed four requests with the U.S. Patent and Trademark Office on October 27 according to Bloomberg, to protect its marks in categories including “downloadable virtual goods” and related services for retail stores and...

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Fashion

IoDF and CFS by Lablaco bring inclusivity to digital fashion

The Institute of Digital Fashion (IoDF) and the Circular Fashion Summit (CFS) by Lablaco is looking to bring inclusivity and diversity to fashion NFTs and the metaverse with a new digital-only VR capsule collection. The IoDF will be launching avatars and a digital-only inclusive collection at the Circular Fashion Summit 2021 VR by Lablaco,...

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Fashion

A digital Gucci bag sold for more than its ‘real’ value

A digital Gucci bag on gaming platform Roblox has sold for more than the ‘real’ value of its physical version. The Gucci Dionysus, a logo enveloped bag with a distinctive tiger closure, was sold for 4,115 dollars compared to its store price of 3,400 dollars. Roblox’s game creation system allows users to program games and play games created by...

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Fashion

Ralph and Russo bring avatars to couture

London-based couture house Ralph and Russo presented a unique digital experience for its first virtual couture collection presentation during Paris Haute Couture Week, highlighting craftsmanship through a number of digitised looks on its custom brand avatar as well as real-life designs. What was incredible about Ralph and Russo’s digital...

Retail

Web Summit: the future of retail according to Tommy Hilfiger

Lisbon - "We believe in digitisation. Digital is the new future. It is the new norm. We implement it in all facets of our company, from product innovation in 3D design to artificial influencers," reports Daniel Grieder, CEO Tommy Hilfiger Global & PVH Europe during the internet technology congress Web Summit in Lisbon, where on Thursday the...