Back to School news and archive

Wrangler partners with State for back-to-school collection

Denim brand Wrangler has partnered with State Bags, a family bag brand, to launch a collection of bags. Launching in time for the back-to-school season, the Wrangler x State collection includes ten pieces. The collaboration underscores Wrangler’s strategic focus on expanding its children’s wear category, building on the momentum of recent...

Retail

Back-to-school shopping drives retail resurgence

The retail and fashion industry has received a welcome boost as the back-to-school season propelled a significant uptick in mall foot traffic across the United States, according to the latest Placer.ai Mall Index. This surge in consumer activity offers valuable insights for retailers and fashion brands as they navigate the evolving landscape of...

Fashion

Shein launches Back-to-School collection with TV-personality Jess Vestal

Chinese fast-fashion online retailer Shein has launched a back-to-school collection with reality TV personality Jessica Vestal and her daughter Autumn. Vestal, an executive assistant from Illinois, the US, first rose to fame when she appeared in the sixth season of 'Love is Blind' with the hopes of finding her future husband as a single mum. The...

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Fashion |Interview

Making strides: Kickers reworks traditional back to school campaign in the metaverse

Kickers UK is launching its latest marketing campaign via gaming platform Roblox. The footwear brand has announced a reworking of its traditional ‘back to school’ marketing efforts, with a campaign that aims to nurture children’s self-expression and creativity using the Roblox metaverse. Kickers partnered with Dubit, a digital development...

Fashion

Back-to-school 2022 collaborations

The upcoming season offers a rich array of collaborations between artists, designer brands and fashion labels. Between fusion of styles and judicious associations, FashionUnited has made its selection. Image: Tanneur x Enfant Précoce Le Tanneur x Enfant Précoce French leather goods brand Le Tanneur has teamed up with artist Enfant Précoce for a...

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Retail

Price hikes on back-to-school essentials present challenges for consumers

Despite rising inflation, consumers are prioritizing back-to-school and college spending. According to the National Retail Federation (NRF) over one third or 38 percent of consumers have committed to cutting back on other expenses in order to be prepared for the upcoming fall semester. They expect to spend more than usual on both K-12 and...

Video

Video: How the girls school uniform has evolved over 100 years

With the back to school shopping season in full swing, Glamour shares how girls' school uniforms have evolved over the past century. From sailor tops and pleated skirts in the 1920s to saddle shoes and cardigans in the 1960s, take a look at the history of girls' uniforms. Source: Glamour, via YouTube

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Business|ANALYSIS

Back to school: The uniform debate on a global scale, part 1

New York –Traditionally one of the key shopping seasons for retailers, this year’s back-to-school is poised to be if anything, one of a kind. With the majority of countries still figuring out the best way to return to the classroom safely, many debates are taking the apparel industry by storm. In this series, FashionUnited delves deeper in how...

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Retail

Back to school? How customer behavior will change post Covid-19

While the timing of back-to-school assortments remains uncertain, the change in consumer attitudes and desires after Covid-19 are sure to impact your ranges. Edited highlights the most significant shifts and offers direction for your school uniform stock. Hygiene Customers may wish to continue the stricter hygiene measures set in place during...

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Retail

Back-to-school shopping is retail's holiday season of the summer

If Prime Day and similar mid-July flash savings events are the new Black Friday in July, that would make the back-to-school shopping season the summer equivalent of December holiday shopping. Data from the NRF projects back-to-school spending to reach 80.7 billion dollars, and clothing and accessories top the list of expenses for children....

Retail

Deloitte predicts 11 percent decreased online shoppers during back-to-school season

In the U.S. college students prefer to do their back-to-school shopping the old fashion way, that’s it in person. As a result, Deloitte predicts an 11 percent decrease in intended online shoppers for this season. According to Deloitte's 2018 Back To College Study, while last year about 80 percent of shoppers said they would use their...