Bad Bunny news and archive

Marta Ortega, surprise guest at Bad Bunny's 'La Casita' in Madrid

Madrid – Clearing up any lingering doubts about the strategic nature of the collaboration between Inditex and Puerto Rican singer Bad Bunny, Marta Ortega was spotted among the 'VIP' guests at the artist's first concert in Madrid this Saturday, May 30. The partnership is an attempt to reactivate the flagging growth of Zara, its main fashion...

Fashion

Zara and Bad Bunny launch their collection: from Puerto Rico to the world

Madrid – In one of its most significant strategic initiatives this year, the collaborative capsule collection designed by Zara with Bad Bunny and his creative team went on sale this Thursday, May 21. With this collection, the main fashion chain of the Inditex group not only renews its offering for the spring/summer 2026 season but also, and...

Featured

Fashion

Zara and Bad Bunny launch a capsule collection

Madrid – Spanish fashion chain Zara, the main commercial brand of the Inditex group, is expanding its collaboration with Puerto Rican singer Bad Bunny by launching its first collaborative capsule collection. The collection has already started selling in the singer's home country and will be available for sale globally from this upcoming May 21....

Fashion

When the moment is the message: fashion marketing at sports’ biggest stages

Arriving at the top of the escalator in Antwerp’s flagship Zara store, shoppers are met with a mannequin dressed head to toe in white. The look is instantly recognisable. Worn by Bad Bunny during his Super Bowl performance, it went viral within hours. Much of the post-game commentary focused on the estimated “media value” of the appearance, but...

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Business

Bad Bunny and Zara dethrone Rihanna to become artist with greatest impact in Super Bowl history

There is currently no space, physical or virtual, worldwide where the historic performance of Puerto Rican singer Bad Bunny during the 2026 Super Bowl halftime show is not being discussed. What might seem like a personal impression is, in fact, a confirmed reality. The initial economic analyses of the singer's performance last Sunday at Levi's...

Fashion |In Pictures

Adidas unveils Bad Bunny’s first-ever signature shoe

Sportswear giant Adidas has unveiled the first signature shoe from Grammy Award-winning artist Bad Bunny, ahead of the NFL Super Bowl, where the Puerto Rican rapper and singer is performing the halftime show. The Adidas BadBo 1.0 sneaker blends street and sport, adds Adidas, while also celebrating “the evolution of identity and self-expression,”...

Featured

Fashion |Marketing

Calvin Klein's latest viral campaign underscores power of celebrity endorsement

Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...