Baileys news and archive

Unexpected collaborations spotted at NYFW SS25

With so many eyes from all corners of the industry analyzing what is being presented on the catwalk during New York Fashion Week (NYFW), many designers use this moment in the spotlight to unveil a new collaboration or partnership. Over the years, the art of collaboration has proven to be a highly effective marketing strategy, particularly in...

Fashion |In Pictures

Ashish unveils slogan tees with Baileys

London-based designer Ashish, known for his glamour and tongue-in-cheek humour, has unveiled a collaboration with alcohol brand Baileys. Ashish, fresh off dressing singer Jessie Ware at Glastonbury and designing Taylor Swift’s Eras Tour T-shirts, has created a summer statement tee for those with something to say about their love for iced coffee....

Fashion |In Pictures

Baileys launches puffer jacket with Jason Rembert

Irish cream liqueur brand Baileys has teamed up with celebrity stylist and designer Jason Rembert “to blend the worlds of indulgence and high fashion” with the release of the first-ever Baileys Marshmallow Puffer Jacket in time for peak Après Ski season. Inspired by “everyone’s favourite hot chocolate accessory – the marshmallow,” explains...