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Bally appoints chief digital officer to accelerate digital transformation

Swiss footwear brand Bally has appointed Nathalie Sisouk as chief digital officer. The Lugano-based luxury shoe and lifestyle company is aiming to accelerate a digital transformation just as luxury companies are moving into the Web3 arena and experimenting with new revenue channels and augmented customer experiences. Sisouk will oversee Bally’s...

Jun 21, 2022