Bally news and archive

Leadership change at Bally: Mario Grauso appointed CEO

Swiss heritage brand Bally has appointed a new chief executive officer. Mario Grauso succeeds Ennio Fontana, who is leaving the company. Grauso previously held a senior creative role at the brand. Industry publication WWD first reported the news on Tuesday. Grauso has over 20 years of experience leading international fashion and lifestyle...

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Business

Switzerland’s Bally sold to owner of Escada

Swiss luxury brand Bally International AG has been sold by German investment firm JAB Holding to an affiliate of Regent, the owner of Escada and Club Monaco. The news was confirmed in a press release, in which founder and chairman of Regent, Michael Reinstein, said: “Bally is one of the world’s great heritage luxury brands. “Its legacy, built on...

Fashion

Bally returns to roots for first campaign under Simone Bellotti

Swiss luxury brand Bally has unveiled a new visual direction as part of its latest campaign, the first one to be launched under its newest design director Simone Bellotti. While the campaign comes as a part of the label’s next phase, it also marked Bally’s return to its roots, with the imagery shot at the Bally Foundation’s home for art and...

Retail

Bally unveils new visual identity in reopened Zurich store

Swiss fashion brand Bally has revealed a new visual identity at its reopened Zurich store, an extension of its brick and mortar concept initially unveiled at its New York flagship earlier this year. It is the first store in Europe to receive the updated design, taking it further into the brand’s new era which is centred around progressing the...

Fashion

Bally names Roy Wang as its new global ambassador

Swiss luxury brand Bally has named Chinese singer-songwriter and actor Roy Wang as its new global brand ambassador to reinforce the label’s “multi-generational appeal”. In a statement, Bally said that Wang, who has nearly 100 million followers across social media and is hugely popular across China, would help the brand build upon its “robust...

People

Bally appoints Simone Bellotti as Design Director

Simone Bellotti has been appointed as Design Director of Bally's Design Studio, the creative division of the Swiss luxury footwear brand. Mr Bellotti, who joined Bally in October 2022 after a 16-year stint at Gucci, has numerous collaborations with other esteemed fashion houses under his belt. Bellotti follows in the footsteps of Rhuigi Villaseñ...

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People

Bally’s creative director Rhuigi Villaseñor steps down

Swiss luxury brand Bally has announced that it has made a “mutual decision” to part ways with its creative director Rhuigi Villaseñor. In a statement, Bally CEO Nicolas Girotto thanked Villaseñor for his creative contributions during his time at the company, adding: “His passion, energy, and creativity helped catapult Bally back into the...

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Fashion

Bally is teaming up with actor Adrien Brody

Swiss luxury brand Bally has announced it is collaborating with Academy Award-winning actor Adrien Brody on a series of capsule collections. Brody, who attended Bally’s autumn/winter 2023 catwalk show in Milan last month, will make his debut as a fashion designer with capsule collections featuring ready-to-wear clothing, shoes, bags, and other...

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Video

Video: Bally FW23

In this video you can see Bally’s FW23 collection presented at Milan Fashion Week. Video: FF Channel via Youtube

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Bally appoints chief digital officer to accelerate digital transformation

Swiss footwear brand Bally has appointed Nathalie Sisouk as chief digital officer. The Lugano-based luxury shoe and lifestyle company is aiming to accelerate a digital transformation just as luxury companies are moving into the Web3 arena and experimenting with new revenue channels and augmented customer experiences. Sisouk will oversee Bally’s...

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Bally announces new creative director, Rhuigi Villaseñor

Swiss luxury brand Bally has announced its new creative director to be Rhuigi Villaseñor, who will oversee the artistic direction across the brand. His debut collection will come with the label’s spring/summer 2023 season. Villaseñor has been the creative director of the US brand Rhude since 2015, which covers everything from ready-to-wear to...

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Business

Bally announces winners of Fashion Innovation Award, virtual fashion edition

Luxury brand Bally, in partnership with The Lifestyle-Tech Competence Centre, has announced the winners of the 2021 Fashion Innovation Award, virtual fashion edition. Scale-ups and innovative B2B/B2B2C service providers were asked to apply to the awards, which focused on virtual fashion and augmented customer experience. The winner of the...