Bambuser news and archive

Net-a-Porter's fashion director departs to launch video commerce agency

Kay Barron, fashion director of Net-a-Porter, has announced her departure from the luxury online retailer to launch a new video commerce creative agency called Vvend. The new agency launches with a strategic partnership with Bambuser, the video commerce technology that powers more than 250 retail brands worldwide, including Victoria Beckham and...

Fashion

Fendi and Bambuser expand video commerce relationship

Fendi is expanding its partnership with Bambuser, a live shopping SaaS company, to reach more video commerce markets. The LVMH-owned luxury house first partered with the Stockholm-headquarted company in 2012, presenting its SS22 collection to a top tier client. Since then, the Fendi and Bambuser partnership has expanded onto 7 markets including...

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Business

Bambuser wins 2021 LVMH Innovation Award

Start-up Bambuser that specialises in live stream shopping events has been crowned the 2021 LVMH Innovation Award overall winner. Bambuser aims to bridge the gap between online and offline buying experiences and allows brands to host live shopping sessions online with influencers or sales associates. These shows are hosted natively on the brands...

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Retail

Ted Baker to enhance customer experience with live video shopping

Ted Baker has announced a partnership with Bambuser to launch live video shopping for customers in the UK, as part of its strategy to enhance its over customer experience. The new technology will allow Ted Baker to connect with thousands of consumers through interactive, shoppable live broadcasts on the retailer’s website. Users will be able to...