Banana Republic news and archive

Gap Inc. launches cross-brand content creator & social media advocacy platform

Gap Inc. has launched a new creator affiliate and advocacy platform, in line with the advancement of its digital-first strategy and brand reinvigoration efforts. Over the years, Gap Inc.'s brands have linked fashion and culture through thoughtful storytelling. Recently, its media campaign "Better in Denim" became Gap's most successful social...

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Banana Republic acquires fan-built brand archive, launches vintage platform

Banana Republic is honing in on its past. The Gap-owned brand is hoping to bring its history into a fresh light for a new generation through the acquisition of a fan-built archive, ‘Abandoned Republic’. The digital platform, curated by archivist Robyn Adams, exhibits a selection of memorabilia, including illustrated catalogues and original store...

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Gap Inc. partners with Klarna to offer US customers flexible payment options

Apparel retailer Gap Inc. has partnered with Klarna, a global digital bank and flexible payments provider, to offer Klarna’s range of payment options to US customers across its portfolio of brands, including Gap, Banana Republic, Old Navy, and Athleta. “We are excited to offer our customers more choice, convenience, and control by offering a...

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Gap Q2 sales remain flat, led by three largest brands

US-based retailer Gap Inc. reported flat net sales for the second quarter to August 2, 2025, amounting to 3.7 billion dollars. Comparable sales were up 1 percent year-over-year (YoY), reflecting the sixth consecutive quarter of positive growth. Store sales saw a 1 percent decrease, while online sales rose 3 percent and accounted for 34 percent...

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Gap posts strong Q1, maintains optimistic outlook despite tariff uncertainty

Apparel retailer Gap Inc., parent to Old Navy, Gap, Banana Republic, and Athleta, announced net sales of 3.5 billion dollars, a 2 percent increase for its first quarter ended May 3, 2025. Comparable sales also rose by 2 percent year-over-year. Online sales increased 6 percent and represented 39 percent of total net sales, while store sales...

Fashion |In Pictures

Banana Republic launches The White Lotus capsule collection

Banana Republic has partnered with Warner Bros. Discovery Global Consumer Products to create a capsule collection inspired by the HBO Emmy-winning series The White Lotus. The Banana Republic x The White Lotus collaboration Credits: Banana Republic Launching today online and in 26 selected Banana Republic stores across the nation, the...

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Gap registers positive Q3, lifts outlook

Gap’s third quarter net sales of 3.8 billion dollars were up 2 percent compared to last year and comparable sales were up 1 percent year-over-year. As a result of its strong third quarter results, the company is raising its full year outlook for net sales, gross margin and operating income growth compared to prior expectations. "I'm proud that...

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Gap reports strong Q2, increases outlook

Gap net sales for the second quarter of 3.7 billion dollars were up 5 percent with comparable sales up 3 percent year-over-year. Increasing its gross margin and operating income outlook for the year ahead, the company said it expects FY24 operating income in the 50’s growth range and gross margin expansion of 200 bps. "In comparison to where we...

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Banana Republic opens vintage pop-up with The Society Archive

Banana Republic, a Gap Inc. brand, has teamed up with The Society Archive, a highly-curated vintage archive founded by stylist Marcus Allen, to open a pop-up in Montauk, New York. The Banana Republic x The Society Archive pop-up at The Crow’s Nest in Montauk will run until August 9 and feature a limited run of 100 Banana Republic vintage items,...

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Gap's turnaround plan boosts Q1 performance, raises outlook

First quarter net sales of 3.4 billion dollars at Gap were up 3 percent with comparable sales up 3 percent year-over-year. Store sales for the quarter increased 3 percent and online sales increased 5 percent. As a result of its strong first quarter results, the company is increasing its outlook for fiscal 2024, reflecting higher net sales and...

Gap reports positive fourth quarter results

Gap’s fourth quarter net sales of 4.3 billion dollars were up 1 percent, with comparable sales flat year-over-year. Net sales for the full year of 14.9 billion dollars were down 5 percent, while comparable sales down 2 percent. For the fiscal year 2024, the company forecasts net sales to remain flat, gross margin expansion of 50 basis points,...

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Gap forecasts flat holiday quarter ahead

Gap reported third quarter net sales of 3.8 billion dollars, down 7 percent compared to last year, inclusive of an estimated 2 percentage points negative impact from the sale of Gap China. Comparable sales for the quarter were down 2 percent. The company is estimating fourth quarter net sales to be flat to slightly negative compared to last year...