Basketball news and archive

Juicy Couture taps Angel Reese as a creative collaborator

LA fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has tapped two-time WNBA All-Star basketball player Angel Reese as its new global ambassador and creative collaborator. The basketball star, who has been making a significant impact both on and off the court, securing long-term partnerships with brands...

Fashion

WNBA’s Golden State Valkyries to host first fashion show

The Golden State Valkyries, part of the Women’s National Basketball Association (WNBA), will host its first-ever fashion show, presented by beauty omnichannel retailer Sephora, which became the team’s sponsor in April. In a statement, the WNBA team announced that the fashion show will celebrate the “intersection of basketball, fashion, and...

Fashion

Kristin Juszczyk’s Off Season adding WNBA to line-up

Premium sports fashion brand Off Season, co-founded by designer Kristin Juszczyk and British businesswoman Emma Grede, has announced its first expansion away from NFL-branded merchandise to include a collection for the Women’s National Basketball Association (WNBA). The brand, which launched in January 2025 with NFL-licensed outerwear, will add...

Fashion

Orly announces first-ever multiyear partnership with the WNBA LA Sparks

Los Angeles nail brand Orly has signed a multi-year partnership with the WNBA’s LA Sparks, marking the first-ever nail partner for the team. Coinciding with Orly’s 50th anniversary, the launch of the three-year partnership sees Orly working with the Los Angeles women’s basketball team to create and debut customer nail looks for each player....

Fashion

DoorDash partners with Sportiqe for on-demand NBA Championship apparel delivery

Lifestyle brand Sportiqe has teamed up with DoorDash for an on-demand delivery service during the 2025 National Basketball Association (NBA) finals. On the evening of the match, fans of the winning team, in this case the Oklahoma City Thunder, who beat Indiana Pacers on June 16, were able to order Sportiqe-designed championship apparel via...

Fashion

Louis Vuitton kits out Real Madrid

LVMH-owned Louis Vuitton and Spanish football and basketball club Real Madrid have announced a multi-year partnership. The French fashion house will provide formal travel attire for the men’s and women’s professional football teams, as well as the men’s basketball team, Louis Vuitton announced on Friday, June 13. For the first time, Louis...

Fashion

Eckō Unltd. to launch a capsule collection with Jalen Williams

American streetwear brand Eckō Unltd., part of the Iconix Brand Group, is teaming up with NBA All-Star Jalen (J-Dub) Williams, one of the standout basketball players for the Oklahoma City Thunder. Williams, who is in just his third season with the NBA, will become the brand’s newest ambassador and capsule collaborator, launching a collection...

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Fashion

Coach named the official handbag of the WNBA

American fashion house Coach, part of Tapestry, Inc., has announced a multi-year partnership with the Women’s National Basketball Association (WNBA) aimed at “championing courageous self-expression through basketball and beyond”. In a statement, Coach said the partnership would highlight the intersection between sports and fashion and would see...

Fashion |In Pictures

Nike unveils debut signature shoe for basketball star A’ja Wilson

American basketball player A’ja Wilson, who plays for the Las Vegas Aces of the Women's National Basketball Association (WNBA), has unveiled her debut signature shoe with sports giant Nike. Wilson, who has earned two WNBA rings, two Olympic gold medals, an NCAA crown and three WNBA MVP awards, has worked closely with the sportswear brand for...

Fashion |In Pictures

Tommy Hilfiger collaborates with ’47 on basketball caps collection

American fashion brand Tommy Hilfiger is continuing to strengthen its position within the sports world with a new collaboration with sports lifestyle brand ’47 celebrating five National Basketball Association (NBA) teams. The capsule collection of caps fuses Tommy Hilfiger’s American-prep aesthetic with basketball’s sporting culture spotlighting...

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Business|Beauty

Sephora Canada becomes founding partner of new Toronto WNBA franchise

Beauty retail brand Sephora Canada has been named as a founding partner for Canada’s first Women's National Basketball Association (WNBA) team, the Toronto Tempo, which will join the league in 2026. As part of the multi-year partnership with the Toronto Tempo, Sephora Canada will have its logo adorned on the basketball players' jerseys, as well...

Fashion

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...