Beams news and archive

Hoka and Beams turn 'Bondi 7' into a lifestyle sneaker

Hoka, part of US group Deckers Brands, has announced its first collaboration with Beams, one of Japan's leading fashion and lifestyle retailers, according to a press release. Marking Beams' 50th anniversary, the two brands have reworked the Hoka Bondi 7, one of the running brand's best-known silhouettes. The Bondi 7 Beams draws on the palette of...

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Business

Timely and timeless: Experience new and old mid-range brands and learn about Japanese fashion culture

Japan's mid-market brands offer a compelling alternative in today's fashion landscape, which is dominated by mass production, overconsumption and the display of status on social media. These brands embody a philosophy of high quality, understated style and contemporary relevance. Mid-market brands were once central to the Japanese apparel...

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Fashion |In Pictures

On unveils tennis collaboration with Beams

Swiss performance sportswear brand On is continuing its push into the tennis market by creating a tennis lifestyle collection in collaboration with Japanese lifestyle brand Beams. The tennis-inspired athleisure capsule collection has been designed to bridge the gap between on-court performance and off-court style, offering apparel, including a...

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Fashion

Beams F debuts outside of Japan via Mr Porter

Japanese label Beams F is being offered outside of Japan for the very first time thanks to a partnership with Yoox Net-a-Porter’s luxury menswear ecommerce Mr Porter. Launched in 1978 by Japanese retailer Beams, Beams F is a specialty label focusing on quality fabrics and precision craftsmanship. A 31-piece capsule collection featuring three...

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Fashion

Woolrich teams up with Beams+

Woolrich has launched a capsule collection with Japanese retailer Beams+ to celebrate the retailer’s 20th anniversary. The collection, entitled Woolrich x Beams, has been designed by Daiki Suzuki with the aim of blending “authentic Beams+ interpretation with Woolrich’s rich history, archive and great product-making expertise”. Launching for...