Beaumanoir news and archive

Naf Naf's revival strategy: revised pricing and shop-in-shop format

Saint-Malo, France - The Beaumanoir group announced on Wednesday the integration of the Naf Naf brand into La Halle stores. This reorganisation follows the acquisition of the Naf Naf and Jennyfer brands, finalised in summer 2025. Through this move, the group is accelerating its multi-brand strategy in the lifestyle market and aims to target a...

Retail

France: Sarenza to open its first physical store

French online footwear and apparel retailer Sarenza is set to open its first physical store on April 8 in Angers, France, the company announced in a statement on Wednesday. This first-ever store, named “Sarenza studio”, will be located in the l'Atoll Angers shopping centre. It will offer a selection of womenswear, footwear and accessories. The...

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Business

Two very partial takeover bids for footwear brand André

Two very partial takeover bids for the footwear brand André, which has been in administration since the end of April, were published on Thursday by the Paris Commercial Court. The first of these bids comes from the Brittany-based group Beaumanoir, owner of Sarenza, which has previously acquired Naf Naf, Jennyfer and La Halle. Beaumanoir,...

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Business

Beaumanoir Group takes over Jennyfer

French group Beaumanoir announced on Thursday the acquisition of the Jennyfer brand and 26 of its shops in France. Previously owned by a group of investors led by former Undiz chief executive officer, Sébastien Bismuth, the fashion retailer Jennyfer was placed in receivership last April. Around 350 jobs are expected to be preserved. According to...