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Kering and L’Oréal: inside the four billion euro alliance shaping the future of luxury

It is now official: Kering and L’Oréal finalised their beauty partnership on March 31, 2026. The 4 billion euro (4.64 billion dollars) deal redefines the global luxury cosmetics market. It also marks a structural turning point for the two French leaders. Initially announced in October 2025, the alliance has received the green light from...

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Puig: The group that dreamed of becoming LVMH, yet may disappear under Estée Lauder's shadow

Madrid – Everyone has a price. This stark premise lies at the core of the current negotiations for a “potential” merger between the US group The Estée Lauder Companies and Spain’s Puig. The deal, should it materialise at the right valuation, could effectively subsume Puig’s 112-year history. Founded in 1914 in Barcelona by Antonio Puig Castelló...

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