Belgium news and archive

In Antwerp, the Jacmin sisters discuss the demanding reality of an independent brand

There is something quite rare about what Ségolène and Alexandra Jacmin do. No unnecessary noise, no growth at all costs, and no back-to-back Parisian shows just for the sake of being on a calendar. In 10 years, the two sisters have built Façon Jacmin with a logic that is almost akin to entrepreneurial craftsmanship: taking it step by step,...

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People|Interview

Behind Façon Jacmin: The entrepreneurial and creative vision of two sisters

Antwerp - There is something quite rare in what Ségolène and Alexandra Jacmin do. There is no unnecessary noise, no growth at all costs, and no back-to-back Parisian shows just for the sake of being on a schedule. In ten years, the two sisters have built Façon Jacmin with a logic that is almost entrepreneurial craftsmanship. They advance step by...

Retail

Ami Paris opens first Belgian flagship in Brussels

The French premium brand Ami Paris opened its first flagship in Belgium, in Brussels, on November 7, bringing its total number of stores to 124. Led for twelve years by the duo Alexandre Mattiussi (creative director) and Nicolas Santi-Weil (chief executive officer), Ami Paris is focusing on Brussels after opening in major world cities, from Los...

Retail

Australian brand Zimmermann enters Belgian retail scene

Australian fashion brand Zimmermann has taken a significant step into the Belgian market with the opening of its first store in Brussels at 7 Boulevard de Waterloo. The boutique spans two floors, with the upper level reserved for private shopping appointments. On LinkedIn, Zimmermann shared more details about the interior, designed by the...

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Business

Hummel to manage BeNeLux market directly again

After a 30-year partnership with Dutch licensee Deventrade, Hummel is taking back direct responsibility for Belgium, the Netherlands and Luxembourg (BeNeLux). The Danish sportswear brand of German origin has established the subsidiary Hummel BeNeLux to manage all business activities in the region from January 1, 2026, Hummel announced on...

Fashion

British designer accuses Belgian football club Beerschot of plagiarizing shirt design

Belgian football club Beerschot has issued an official statement responding to accusations of plagiarism regarding its new football shirt. London-based Diana al Shammari accused the club of copying the floral pattern. Al Shammari is known on Instagram as ‘thefootballgal’. On her account, she embellishes football shirts with embroidery. She has...

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Business|Interview

Bestseller’s Belgian journey: “Progress, innovation, and never settling for the status quo”

Bestseller celebrates its 50th anniversary this year and recently marked its 25th anniversary in Belgium. The Danish fashion group, with more than 20 brands in its portfolio, caters to every member of the family across various segments, boasts a strong presence in shopping streets, and continues to expand. Plenty of reason to take a look at...