Belk news and archive

Truekind makes physical retail debut in Belk department stores

Intimates brand Truekind has made its physical retail debut and launched in Belk department stores. The brand is now available in 258 Belk retail locations across the Southeast and on Belk.com as of March 25. Customers can now shop a curated selection of Truekind’s best-selling lingerie styles in sizes small to 4x extra large. The launch is part...

Retail

Belk to open two new outlet locations in North Carolina

Privately-owned department store group Belk is set to open two new outlet stores this spring in North Carolina. Opening at the Eastridge Mall in Gastonia and the Triangle Town Center Mall in Raleigh, the move sees the retailer opening its second and third outlet locations in its home state. The outlet arm of Belk, Belk Outlet features a wide...

Retail

Johnny Bigg strengthens US retail presence

Australian menswear brand Johnny Bigg is expanding its retail presence across the United States through a new partnership with department store chain Belk. Through the partnership, Johnny Bigg is set to open concession stands in five Belk stores, including locations in North Carolina, South Carolina, and Alabama. The retail expansion underlines...

Fashion

Belk to enhance sports merchandise with Fanatics

American department store chain Belk is teaming up with Fanatics, the global digital sports platform and leading provider of licensed sports merchandise to enhance the retailer’s sports inventory. Under the new partnership, Belk shoppers will have access to Fanatics' assortment of licensed sports merchandise, including apparel, jerseys,...

Member

Business

Belk launches new womenswear brand Wonderly

US department store chain Belk has launched a new womenswear brand called Wonderly. Aimed at being more inclusive, the brand stocks sizes 4 to 26, as well as petite sizes 4 to 16. The assortment of clothing is mostly made of earth toned colours, and the denim collection includes different leg shapes, making it Belk’s largest collection of denim....