Berlin Fashion Week news and archive

From the catwalk to the high street: Pull&Bear launches collection with Lueder

German designer Marie Lueder, at the helm of the Lueder brand, has established herself as one of the most unique voices in Berlin fashion through her conceptual exploration of “mental armour”. Her approach fuses medieval references with contemporary silhouettes, transforming vulnerability into an aesthetic discourse that has earned her a place...

Fashion

Newly tied: How casual the tie hangs for SS26

When the working day ends in the financial districts of the world, businessmen loosen their ties. In other offices, the rules of business attire have relaxed, especially since the pandemic, and the formal accessory remains in the wardrobe. During this casualisation, a new generation – one that had to learn to tie a knot via a TikTok video – has...

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Fashion |Report

Berlin Fashion Week: Collections rooted in the zeitgeist

Brands like Ottolinger and David Koma injected new momentum into Berlin Fashion Week for the spring/summer 2026 season. With 36 shows, the programme may be shorter than that of other fashion capitals, yet it offers something unique. Here, designers work closely with the spirit of the times (the famous German Zeitgeist), often addressing...

Retail|In pictures

Mowalola opens first Berlin pop-up for Fashion Week

Mowalola takes its first step in brick and mortar retail in Germany. The brand is opening a pop-up in Berlin for Berlin Fashion Week. The Nigerian-British designer Mowalola Ogunlesi's brand is opening a temporary space for the first time. It debuts at Berlin Fashion Week, Mowalola announced on Wednesday. At the P100 event location, the brand...

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Fashion |In Pictures

Memories, protection and strength: The highlights of Berlin Fashion Week

This edition of Berlin Fashion Week was marked by a sense of unease, but also a great deal of hope. While the world is characterised by crises and uncertainty, designers were looking back to a different era for the autumn/winter 2025 season, indulging, at least for a moment, in a sense of carefree harmony. Meanwhile, other brands are processing...

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Fashion |Interview

Machine-A: 'We're coming to an end of what we call trends'

Machine-A was born out of the idea of offering up-and-coming brands a space. When Stavros Karelis launched this multi-brand concept around 12 years ago, the founder witnessed a lack of these young designers in the London retail landscape. It is therefore no wonder that Karelis is now a regular guest at Berlin Fashion Week, where such designers...

Fashion

Berlin Fashion Week: 5 Newcomers with a fresh vision

Berlin Fashion Week, once an underdog, is increasingly carving out a position amongst the major Fashion Weeks in Paris, Milan, and London. Established names like GmbH and Marie Lueder are returning this season, which starts today, to showcase their latest collections. The German capital also thrives on a dynamic mix of established and emerging...

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Fashion

New German fashion: Is the next generation providing a boost?

Long gone are the days when big names like Karl Lagerfeld and Jil Sander represented 'German design' at international fashion weeks. Things seemed a little quiet around 'the Germans' for some time now, but a new generation is finally seeking the international spotlight. Fashion labels such as GmbH and Ottolinger have already conquered the big...

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Fashion |In Pictures

The individualistic street style of Berlin Fashion Week

Just days ago, fashion in Paris was all about haute couture. However, for the start of Berlin Fashion Week, the fashion crowd made their way from the French capital to the German one, changing their wardrobe on the way. Floor-length gowns made way for not only dark clubwear and extravagant streetwear ensembles on the catwalks, but also on the...

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Business

From an asteroid to a small planet: Berlin Fashion Week reaches for the stars

Berlin Fashion Week is reaching for the stars in the fashion world. It is evolving from a small, insignificant asteroid in the orbit of the major fashion weeks of Paris, Milan, and London to a small planet of its own. Hopefully, the German capital will stay on this course and not fizzle out in the atmosphere again. An exciting mix of streetwear,...

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Fashion

Berlin Fashion Week: Newcomer Marlon Ferry balances dark couture and technology

Marlon Ferry is set to make his official runway debut during Berlin Fashion Week today. However, Fashion Week in the German capital is not new territory for the designer of the eponymous label, as he already showed his first creations there during the graduate show Neo.Fashion. Fashion United spoke to the 26-year-old in advance about his...

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Business

Berlin Fashion Week kicks off with international flair

Berlin Fashion Week kicks off this Monday with a line-up of local and international brands including Anonymous Club, GmbH and Lueder. The first show will be by Claudia Skoda at 12 pm. The icon of the West Berlin underground scene of the 1970s and 1980s is known for her sophisticated knitwear and extravagant fashion shows. Skoda will present her...