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Swimwear market rides a wave of growth in 2025

The global luxury swimwear market is experiencing notable growth this year, driven by renewed consumer interest in holiday attire. According to exclusive data from the Joor platform, sales increased by 14 percent in the first half of 2025. This performance is explained by a 4 percent rise in volumes sold and a 15 percent increase in the weighted...

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Video: Evolution of the bikini over the past 100 years

Take a look at the last hundred years of bikinis, from the invention of two-piece bathing costumes in 1913, to the first string bikini created by French designer Louis Réard in the 1940s, to the high-cut bikini bottoms of the 1980s, see how women's two-piece swimwear as changed over the century. Source: Glamour, YouTube.

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