Blauer news and archive

Blauer and Pirelli unveil collaboration at Milan Men’s Fashion Week

American-born fashion brand Blauer, part of the Italian group FGF Industry, has unveiled a new collaboration with tyre manufacturer Pirelli during Milan Men’s Fashion Week. The Blauer x Pirelli capsule features four genderless outerwear items made from recycled materials, which have been designed to merge Blauer’s roots in workwear and technical...

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Pitti Uomo: sportswear and tradition on the same runway

The streetwear trend in men’s fashion has certainly been acknowledged in the 94th edition of Pitti Uomo, held in Florence this week. Luxury sneakers were included in many of the spring/summer 2019 collections. However, most labels have chosen to remain classic, with fabrics like cashmere, linen, and wool. But one would be mistaken to conclude...