BlueBella news and archive

Bluebella unveils collaboration with Ashley Williams

Contemporary lingerie brand Bluebella has unveiled a playful collaboration with British designer Ashley Williams inspired by a shared vision of empowering women and celebrating individuality. The Bluebella x Ashley Williams collection offers an array of nightwear, underwear and accessories, which draw from Williams’ signature aesthetic of...

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Bluebella unveils lingerie collaboration with Ashish

Lingerie brand Bluebella have collaborated with London-based demi-couture designer Ashish on a limited-edition collection. The collaboration merges both brand’s ethos “to create keepsake pieces,” and combines Ashish’s high-octane glamour and tongue-in-cheek messages with Bluebella’s youthful and spirited direction. The capsule collection,...

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Victoria's Secret launches partnership with British brand Bluebella

Victoria's Secret has launched a partnership with London-based lingerie label Bluebella. The partnership will see the launch of a Bluebella collection on 4 October that spans bras, panties, lingerie, sleepwear, and hosiery, and features product details including luxurious velvets, lustrous satins, and delicately embroidered laces. The collection...