BMG news and archive

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

Fashion

Lyle & Scott bring kidswear in-house

British heritage brand Lyle & Scott has confirmed it's bringing its kidswear business in-house for spring/summer 2024. Lyle & Scott's kidswear had been managed by licensing company BMG and its move in-house is part of a wider strategic plan to “further enhancing the brand’s appeal,” underpinned by its retail ambitions to reach 26 stores by 2024....

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Business

Brand Machine Group acquires Peckham Rye

Brand Machine Group (BMG), the international fashion brand owner and licensing house, has acquired two-century-old London tailors, Peckham Rye to bolster its growing menswear portfolio. The acquisition is part of BMG’s strategic plans to grow its menswear division, following on from relaunching luxury menswear brand Duchamp in 2022 and naming...

People

Brand Machine Group adds head of buying to grow menswear

Brand Machine Group (BMG), the international fashion brand owner and licensing house, has named Robert Cork as head of buying for its menswear division. The newly created role is part of the group’s continued global and retail expansion and its strategic plans to grow the menswear division further. In a statement, BMG said that Cork would be...

People

Brand Machine Group appoints new chief financial officer

Brand Machine Group (BMG), the fashion and lifestyle brand owner and global licensing house, has appointed James Simpson as its new chief financial officer to drive strategic growth at the organisation. Simpson, a former Asos executive, joins BMG from Science In Sport, where he served as the finance officer and was responsible for the...

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Retail|In Pictures

U.S. Polo Assn. to open debut store in the UK

Sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in the UK at the McArthurGlen Cheshire Oaks Designer Outlet on April 20. U.S. Polo Assn. is opening the 2,000 square foot store in partnership with UK licensee Brand Machine Group (BMG) and the debut outlet...

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Business

Brand Machine Group launches D2C kidswear platform

Global licensing specialists Brand Machine Group has launched a new D2C kidswear platform, called Portofino Kids. It will stock over 1000 products for 0-16-year-olds, from brands including Ben Sherman, Elle Junior, Jack Wills, Juicy Couture, Franklin & Marshall, Lyle & Scott, Original Penguin, and Russell. Group brand director Tom Duncan said...