Boson Protocol news and archive

Metaverse Fashion Week: 9 Events you may have missed

Now in its second edition, the highly anticipated Metaverse Fashion Week (MVFW) took place last week, spanning over March 28 to 31, and, for the first time, spreading across three metaverses, including Decentraland, Over and Spatial. For this year, the theme was ‘Future Heritage’, which saw the event explore the relationship between tradition...

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Business|Interview

Why 2022 will be home to the ‘summer of phygitals’

The merging of the physical and digital worlds has become increasingly evident in the fashion industry, with many brands taking advantage of the strategy in order to more closely appeal to the younger generation of consumers. Boson Protocol has been somewhat of a leader in this type of technology, establishing itself as a blockchain...

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Fashion

Hogan to debut virtual store and NFT drop at Metaverse Fashion Week

Italian luxury brand Hogan is taking part in Decentraland's Metaverse Fashion Week, running from March 24 to 27, with a virtual pop-up store and the brand’s first NFT drop. Hogan is teaming up with Exclusible, the marketplace for luxury NFTs and upscale metaverse activations, to debut the ‘Hogan Untraditional NFT Collection,’ which is described...