Boss news and archive

Hugo Boss steps into equestrian apparel

Hugo Boss is preparing to enter the equestrian apparel ring with a new Boss line to be launched by September 15. The Boss Equestrian collection has been designed, produced and distributed by Bold Equestrian Ltd, and offers a mix of lifestyle fashion for both men and women. A select range of horse accessories will complete the line, also donning...

Retail

Boss unveils elevated experience in upsized Liverpool store

German fashion brand Boss has revealed a “new-look space” in an upsized store on Liverpool One’s Paradise Street. The label had opted to strategically relocate and significantly upsize last year, in what real estate firm Grosvenor said was one of its best-performing locations. The move signals a 130 percent upsize in total trading area, with a...

Fashion

Boss names Fernando Alonso as new brand ambassador

German fashion brand Boss continues its push in Formula 1 after signing Aston Martin Formula 1 driver Fernando Alonso as its new brand ambassador. The move comes after Boss signed a long-term partnership with the Aston Martin team to become its official fashion partner in June 2022, developing looks, formal apparel, and high-performance team and...

Fashion

Asics launches limited edition trainers with Boss

Sportswear brand Asics has unveiled its first collaboration with designer fashion label Boss, a half tennis shoe, half sneaker design for Italian tennis player Matteo Berrettini. The limited-edition Gel-Resolution 9 trainers combine Asics' advanced technology designed for baseline tennis players with a fresh design inspired by Boss to offer a...

BusinessFeatured

Hugo Boss 2022 revenues cross 3 billion euros, raises dividend

Hugo Boss announced Wednesday that sales in fiscal year 2022 increased by 27 percent currency-adjusted to 3.7 billion euros. In group currency, that translated to an increase of 31 percent. The company noted that the robust performance was achieved despite high levels of macroeconomic and geopolitical uncertainty in fiscal year 2022, including...

Fashion

BOSS announces Miami "see now, buy now" show in March

German fashion retailers BOSS on Wednesday announced it will present its Spring Summer 2023 collection in Miami on 15th March. The company said the show will have a "see now, buy now" theme, allowing customers to purchase items seen on the runway in-season without having to wait months before they become available at retail. BOSS said it aims to...

Business

Hugo Boss, Coty Renew License Deal

Hugo Boss AG, a German luxury fashion house, and Coty Inc. (COTY), an American-French beauty company, said on Tuesday that they renewed their license deal beyond 2035, including all Boss and Hugo fragrances for men and women. With this move, Coty has renewed its license for the next six years. The average remaining duration of Coty's top six...

BusinessFeatured

Brands take to Milan with a younger consumer focus and a mission to democratise fashion

Against the backdrop of Italy's tense general election, Milan Fashion Week took place boasting a packed schedule of big name designers that took to the runways in dramatic flair, likely in an attempt to alleviate the strained disposition throughout the country and worldwide. Among the shows and presentations, a number of high-fashion brands...

Business

Boss strikes Formula One deal with Aston Martin

German fashion brand Boss has revealed a new partnership with Aston Martin’s Aramco Cognizant Formula One team, seeing it become the official fashion partner. Beginning next year, the premium label will design and develop looks for AMF1, including a range of formal apparel for its drivers and race and travel wear for the entire team. The...

Fashion

Boss launches new podcast series “Behind the Boss”

German fashion brand Boss has announced a new podcast series focusing on those people who “chase their dreams with courage and conviction to define their own path”. An attitude that is also propagated in the current Boss campaign. Each episode will delve into the lives of extraordinary artists, creators and athletes, revealing how each guest...

Business

Hugo Boss renews watches and jewellery licensing agreement

German fashion group Hugo Boss has renewed its licensing agreement with the Modavo Group, carrying the duo’s partnership to the end of 2026. The licence covers Boss watches and jewellery and Hugo watches for both men and women. With the contract’s renewal, the retailer hopes to continue working on its Claim 5 growth strategy, in which it plans...

Business

Hugo Boss announces refreshing of creative leadership team

German fashion group Hugo Boss has announced the rebuilding of its creative department following the unveiling of its revamped Boss and Hugo brand identities. In its first move, Hugo Boss’ chief brand officer, Ingo Wilts will be stepping down from the executive board, of which he has been a member of since 2016, for personal reasons. Wilts, who...